Influence of Strategic Management on Market Orientation

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14220%2F10%3A00044307" target="_blank" >RIV/00216224:14220/10:00044307 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Influence of Strategic Management on Market Orientation

Popis výsledku v původním jazyce

The paper is focused on the determination of new knowledge about strategic management and market orientation and their relationship. Nowadays, there is not unified theory nor practices of formation and process of strategic management. All authors agree with formulation of vision and mission, execution of strategic analysis, working out the set of goals and business strategy afterwards, which is then implemented and continuously checked. New knowledge about strategic management is connected with education and innovation. Market orientation is very important and topical, because of its influence on business performance. A lot of companies would like to adapt market orientation approach, but adaptation of market orientation is not easy. It could be some specific barriers to impede of application. Nowadays, the main questions of market orientation are connected with barriers detection and their elimination.

Název v anglickém jazyce

Influence of Strategic Management on Market Orientation

Popis výsledku anglicky

The paper is focused on the determination of new knowledge about strategic management and market orientation and their relationship. Nowadays, there is not unified theory nor practices of formation and process of strategic management. All authors agree with formulation of vision and mission, execution of strategic analysis, working out the set of goals and business strategy afterwards, which is then implemented and continuously checked. New knowledge about strategic management is connected with education and innovation. Market orientation is very important and topical, because of its influence on business performance. A lot of companies would like to adapt market orientation approach, but adaptation of market orientation is not easy. It could be some specific barriers to impede of application. Nowadays, the main questions of market orientation are connected with barriers detection and their elimination.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2010

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Economics and Management

ISSN

1822-6515

e-ISSN

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Svazek periodika

No. 15

Číslo periodika v rámci svazku

april 2010

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

6

Strana od-do

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Kód UT WoS článku

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EID výsledku v databázi Scopus

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