Management style at market orientation

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14220%2F11%3A00052347" target="_blank" >RIV/00216224:14220/11:00052347 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Management style at market orientation

Popis výsledku v původním jazyce

The paper is focused on determination of new knowledge about management style and market orientation. Management style is closed to strategic management of the company, for example Kourdi (2009)distinguishes seven different approaches to strategic management according to management style and personality of the manager. Thus it?s possible to say that nowadays exist neither unified theory nor practice of management style and formation and process of strategic management. Market orientation agrees that market orientation enables managers to focus on external and internal elements and activities, which influence the activity of a company leading to its performance increase. Management style is one of important part of internal barriers of market orientation. The objective of the paper is to summarize and analyse influence of management style approach on market orientation.

Název v anglickém jazyce

Management style at market orientation

Popis výsledku anglicky

The paper is focused on determination of new knowledge about management style and market orientation. Management style is closed to strategic management of the company, for example Kourdi (2009)distinguishes seven different approaches to strategic management according to management style and personality of the manager. Thus it?s possible to say that nowadays exist neither unified theory nor practice of management style and formation and process of strategic management. Market orientation agrees that market orientation enables managers to focus on external and internal elements and activities, which influence the activity of a company leading to its performance increase. Management style is one of important part of internal barriers of market orientation. The objective of the paper is to summarize and analyse influence of management style approach on market orientation.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Economics and Management

ISSN

1822-6515

e-ISSN

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Svazek periodika

2011

Číslo periodika v rámci svazku

16

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

6

Strana od-do

981-986

Kód UT WoS článku

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EID výsledku v databázi Scopus

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