Strategy and Manipulation Tools of Crisis Communication in Printed Media
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F14%3A00075210" target="_blank" >RIV/00216224:14230/14:00075210 - isvavai.cz</a>
Výsledek na webu
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DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Strategy and Manipulation Tools of Crisis Communication in Printed Media
Popis výsledku v původním jazyce
The study deals with the question what communication strategies and manipulation tools institutions use in the field of mass communication, if they are in a given critical stage and solve disturbed relationships with the public through the unconventionalforms of crisis communication. The study examines this issue in the advertising product ´Understanding is everything? which was published by Gulf Oil Corporation in 1984. The study shows that the tools of semiotic, narative and discourse analysis are able to interpret the mediated contents of media texts when it detects a discursive field and communication processes which the text enters. The study concludes that different discursive fields and different communication processes and contexts which mediaproducts enter, generate different and even excluding interpretations of corporate communication and manipulative strategies.
Název v anglickém jazyce
Strategy and Manipulation Tools of Crisis Communication in Printed Media
Popis výsledku anglicky
The study deals with the question what communication strategies and manipulation tools institutions use in the field of mass communication, if they are in a given critical stage and solve disturbed relationships with the public through the unconventionalforms of crisis communication. The study examines this issue in the advertising product ´Understanding is everything? which was published by Gulf Oil Corporation in 1984. The study shows that the tools of semiotic, narative and discourse analysis are able to interpret the mediated contents of media texts when it detects a discursive field and communication processes which the text enters. The study concludes that different discursive fields and different communication processes and contexts which mediaproducts enter, generate different and even excluding interpretations of corporate communication and manipulative strategies.
Klasifikace
Druh
O - Ostatní výsledky
CEP obor
AJ - Písemnictví, mas–media, audiovize
OECD FORD obor
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Návaznosti výsledku
Projekt
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Návaznosti
O - Projekt operacniho programu
Ostatní
Rok uplatnění
2014
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů