Media Project through the Optics of Product Management
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F14%3A00075211" target="_blank" >RIV/00216224:14230/14:00075211 - isvavai.cz</a>
Výsledek na webu
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DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Media Project through the Optics of Product Management
Popis výsledku v původním jazyce
This paper focuses on the issue of creating a media project in the media market. Construction of media project represents the initial stage in the process of mass media communication, which is becoming one of the key components in the competitive field of media producers. For these reasons, it is necessary to pay due attention to innovative forms of training of future media marketers. As an effective method in this preparation, appears to be the use of e-marketing methods in implementing electronic version of a media project in the context of preproduction, production, editing, promotion, distribution, sales and consumption of media product.
Název v anglickém jazyce
Media Project through the Optics of Product Management
Popis výsledku anglicky
This paper focuses on the issue of creating a media project in the media market. Construction of media project represents the initial stage in the process of mass media communication, which is becoming one of the key components in the competitive field of media producers. For these reasons, it is necessary to pay due attention to innovative forms of training of future media marketers. As an effective method in this preparation, appears to be the use of e-marketing methods in implementing electronic version of a media project in the context of preproduction, production, editing, promotion, distribution, sales and consumption of media product.
Klasifikace
Druh
O - Ostatní výsledky
CEP obor
AJ - Písemnictví, mas–media, audiovize
OECD FORD obor
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Návaznosti výsledku
Projekt
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Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2014
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů