The Cooperation of Teachers and Students on Facebook

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27360%2F12%3A86084372" target="_blank" >RIV/61989100:27360/12:86084372 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/61989100:27510/12:86084372

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Cooperation of Teachers and Students on Facebook

Popis výsledku v původním jazyce

The importance of social media is increasing with time. Besides the users themselves the strengths of social media (in particular the marketing ones) are also used by other important parties such as companies promoting their products, or non-profit organizations. That is why social media and above all its main leader Facebook are increasingly used at schools and universities. This paper points out the practical use of Facebook for universities, where the multiplication effects of this social network were activated by cooperation between teachers and students, when solving scientific and innovative projects or in the actual learning process. As the same time, the possibilities of effective use of quantitative (statistical) methods within the economy were documented, particularly in the marketing research. Such efficient cooperation brings new opportunities and enriches both disciplines.

Název v anglickém jazyce

The Cooperation of Teachers and Students on Facebook

Popis výsledku anglicky

The importance of social media is increasing with time. Besides the users themselves the strengths of social media (in particular the marketing ones) are also used by other important parties such as companies promoting their products, or non-profit organizations. That is why social media and above all its main leader Facebook are increasingly used at schools and universities. This paper points out the practical use of Facebook for universities, where the multiplication effects of this social network were activated by cooperation between teachers and students, when solving scientific and innovative projects or in the actual learning process. As the same time, the possibilities of effective use of quantitative (statistical) methods within the economy were documented, particularly in the marketing research. Such efficient cooperation brings new opportunities and enriches both disciplines.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

IDIMT-2012 : ICT Support for Complex Systems : 20th Interdisciplinary Information Management Talks : Sept. 12-14, 2012, Jindřichův Hradec, Czech Republic

ISBN

978-3-99033-022-7

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

277-285

Název nakladatele

Trauner

Místo vydání

Linz

Místo konání akce

Jindřichův Hradec

Datum konání akce

12. 9. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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