Marketing Communication of University in Relation to Social Networks

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27360%2F12%3A86079525" target="_blank" >RIV/61989100:27360/12:86079525 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/61989100:27510/12:86079525

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Marketing Communication of University in Relation to Social Networks

Popis výsledku v původním jazyce

Marketing applied when promoting schools is very specific and it is based on one particular product: the education process. The clients of the universities are not only students but also other relevant groups. The marketing communication then becomes animportant tool in the process of influencing the target groups of the university. Today the choice of the university from among the high school students is mostly done via online media (internet, social media). The right presentation of the university onits website as well as active communication by using the social media are therefore the most effective tools when promoting the university. To establish the efficient marketing communication the university must not only seek and attract the potential customers, but also keep and motivate them to develop the synergic effects of viral marketing. The research team of the experimental project "Possibilities and limits using traditional methods of segmenting the users of social networks" had

Název v anglickém jazyce

Marketing Communication of University in Relation to Social Networks

Popis výsledku anglicky

Marketing applied when promoting schools is very specific and it is based on one particular product: the education process. The clients of the universities are not only students but also other relevant groups. The marketing communication then becomes animportant tool in the process of influencing the target groups of the university. Today the choice of the university from among the high school students is mostly done via online media (internet, social media). The right presentation of the university onits website as well as active communication by using the social media are therefore the most effective tools when promoting the university. To establish the efficient marketing communication the university must not only seek and attract the potential customers, but also keep and motivate them to develop the synergic effects of viral marketing. The research team of the experimental project "Possibilities and limits using traditional methods of segmenting the users of social networks" had

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

ECON

ISSN

1803-3865

e-ISSN

—

Svazek periodika

21

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

9

Strana od-do

18-26

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—