Thirty Years of Political Campaigning in Central and Eastern Europe

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F19%3A00111110" target="_blank" >RIV/00216224:14230/19:00111110 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.palgrave.com/gp/book/9783030276928" target="_blank" >https://www.palgrave.com/gp/book/9783030276928</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-030-27693-5" target="_blank" >10.1007/978-3-030-27693-5</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Thirty Years of Political Campaigning in Central and Eastern Europe

Popis výsledku v původním jazyce

The book focuses on establishment and development of political communication and campaigning in countries of the former Communist Bloc over the last 30 years. Thus, the book deals with an understudied topic, as most of the political communication and campaigning literature is devoted to study political parties and their behavior in the western countries. The ambition of this volume is to fill this gap and help readers to understand what massive change in terms of political culture and political practice had parties undergo to create more or less successful campaigns. The book consists of a series of country case studies in which the authors focus on the history, development, and current state of political marketing in all respective countries.

Název v anglickém jazyce

Thirty Years of Political Campaigning in Central and Eastern Europe

Popis výsledku anglicky

The book focuses on establishment and development of political communication and campaigning in countries of the former Communist Bloc over the last 30 years. Thus, the book deals with an understudied topic, as most of the political communication and campaigning literature is devoted to study political parties and their behavior in the western countries. The ambition of this volume is to fill this gap and help readers to understand what massive change in terms of political culture and political practice had parties undergo to create more or less successful campaigns. The book consists of a series of country case studies in which the authors focus on the history, development, and current state of political marketing in all respective countries.

Druh

B - Odborná kniha

CEP obor

—

OECD FORD obor

50601 - Political science

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

9783030276928

Počet stran knihy

426

Název nakladatele

Palgrave Macmillan

Místo vydání

Cham

Kód UT WoS knihy

000558207900030