Uses Genres and Media Ensembles : A Conceptual Roadmap for Research of Convergent Audiences

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F20%3A00114841" target="_blank" >RIV/00216224:14230/20:00114841 - isvavai.cz</a>

Výsledek na webu

<a href="https://link.springer.com/chapter/10.1007/978-3-030-44850-9_14" target="_blank" >https://link.springer.com/chapter/10.1007/978-3-030-44850-9_14</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-030-44850-9_14" target="_blank" >10.1007/978-3-030-44850-9_14</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Uses Genres and Media Ensembles : A Conceptual Roadmap for Research of Convergent Audiences

Popis výsledku v původním jazyce

This chapter tackles one of the main methodological and conceptual challenges to current audience research: fragmentation of viewers’ practices of reception. The use of digital and networked media and the consequent multiplication of screens, distribution channels and content sources have further complicated the notion of “watching television” and, along with that, academic and applied audience research. The chapter reintroduces Maria Bakardjieva’s concept of uses genres and connects it with the concept of media ensemble, suggesting that for research on the domestic consumption of films and TV series, the application of these concepts in qualitative (ethnographic) research and in audience surveys comes with strong advantages. Firstly, the concepts help to identify distinct types of consumption practices linked with specific technological objects, with specific audiovisual content and with typical everyday situations, and they enable us to analyze consumption explicitly within the contexts of the spatiotemporal and social organization of everyday life. Secondly, in cases of small- and peripheral-market audiences, the concepts enable us to identify specifics in audiences’ practices linked with the characteristics of these markets (e.g., with localized and non-localized content, with domestic and global production, etc.). And thirdly, the concepts explicitly acknowledge power both involved in and shaping the analyzed practices by emphasizing the “generative process of technology,” i.e., the transformative role of users’ practices in shaping technological and economic systems.

Název v anglickém jazyce

Uses Genres and Media Ensembles : A Conceptual Roadmap for Research of Convergent Audiences

Popis výsledku anglicky

This chapter tackles one of the main methodological and conceptual challenges to current audience research: fragmentation of viewers’ practices of reception. The use of digital and networked media and the consequent multiplication of screens, distribution channels and content sources have further complicated the notion of “watching television” and, along with that, academic and applied audience research. The chapter reintroduces Maria Bakardjieva’s concept of uses genres and connects it with the concept of media ensemble, suggesting that for research on the domestic consumption of films and TV series, the application of these concepts in qualitative (ethnographic) research and in audience surveys comes with strong advantages. Firstly, the concepts help to identify distinct types of consumption practices linked with specific technological objects, with specific audiovisual content and with typical everyday situations, and they enable us to analyze consumption explicitly within the contexts of the spatiotemporal and social organization of everyday life. Secondly, in cases of small- and peripheral-market audiences, the concepts enable us to identify specifics in audiences’ practices linked with the characteristics of these markets (e.g., with localized and non-localized content, with domestic and global production, etc.). And thirdly, the concepts explicitly acknowledge power both involved in and shaping the analyzed practices by emphasizing the “generative process of technology,” i.e., the transformative role of users’ practices in shaping technological and economic systems.

Druh

C - Kapitola v odborné knize

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

<a href="/cs/project/TL01000306" target="_blank" >TL01000306: Výzkum dopadu stávající legislativy a strategie Evropské komise pro jednotný digitální trh (DSM) na český audiovizuální průmysl: evaluace (autorsko)právního systému a příprava kulturní politiky v rámci DSM</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Digital Peripheries : The Online Circulation of Audiovisual Content from the Small Market Perspective

ISBN

9783030448493

Počet stran výsledku

14

Strana od-do

245-258

Počet stran knihy

302

Název nakladatele

Springer Open

Místo vydání

Cham

Kód UT WoS kapitoly

—