"We want you to be informed": Rhetorical and pragmatic strategies for recontextualising scientific knowledge in biology video abstracts

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14410%2F25%3A00144480" target="_blank" >RIV/00216224:14410/25:00144480 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.sciencedirect.com/science/article/pii/S221169582500087X?via%3Dihub" target="_blank" >https://www.sciencedirect.com/science/article/pii/S221169582500087X?via%3Dihub</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.dcm.2025.100938" target="_blank" >10.1016/j.dcm.2025.100938</a>

Jazyk výsledku

angličtina

Název v původním jazyce

"We want you to be informed": Rhetorical and pragmatic strategies for recontextualising scientific knowledge in biology video abstracts

Popis výsledku v původním jazyce

This paper adopts a multimodal discourse analysis approach to explore the recontextualisation of scientific information facilitated by multimodal affordances in the remediated genre of the video abstract. It focuses on rhetorical and pragmatic strategies realised by metadiscourse resources enhancing audience engagement and tailoring scientific content to the consensual knowledge of the non-expert audience. Despite the recent interest in the study of recontextualisation in multimodal scientific genres, a relationship between the rhetoric, pragmatics and metadiscourse dimensions involved in the recontextualisation of expert knowledge in digital academic genres has not been established. This study undertakes to fill this gap by analysing relationships in a set of rhetorical and pragmatic strategies and metadiscourse resources involved in the recontextualisation of scientific content in Current Biology video abstracts. The investigation is carried out on a corpus of 20 video abstracts in the field of biology published online on the website of the journal Current Biology (Cell Press) in the period 2020-2023. The study contributes to our understanding of recontextualisation of specialised knowledge by exploring the adaptation and repragmatisation of verbal and non-verbal resources and proposing a typology of biology video abstracts based on the identified strategies.

Název v anglickém jazyce

"We want you to be informed": Rhetorical and pragmatic strategies for recontextualising scientific knowledge in biology video abstracts

Popis výsledku anglicky

This paper adopts a multimodal discourse analysis approach to explore the recontextualisation of scientific information facilitated by multimodal affordances in the remediated genre of the video abstract. It focuses on rhetorical and pragmatic strategies realised by metadiscourse resources enhancing audience engagement and tailoring scientific content to the consensual knowledge of the non-expert audience. Despite the recent interest in the study of recontextualisation in multimodal scientific genres, a relationship between the rhetoric, pragmatics and metadiscourse dimensions involved in the recontextualisation of expert knowledge in digital academic genres has not been established. This study undertakes to fill this gap by analysing relationships in a set of rhetorical and pragmatic strategies and metadiscourse resources involved in the recontextualisation of scientific content in Current Biology video abstracts. The investigation is carried out on a corpus of 20 video abstracts in the field of biology published online on the website of the journal Current Biology (Cell Press) in the period 2020-2023. The study contributes to our understanding of recontextualisation of specialised knowledge by exploring the adaptation and repragmatisation of verbal and non-verbal resources and proposing a typology of biology video abstracts based on the identified strategies.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

60203 - Linguistics

Projekt

<a href="/cs/project/GA25-16132S" target="_blank" >GA25-16132S: Strategie rekontextualizace v nových multimodálních žánrech šíření výsledků výzkumu</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

DISCOURSE CONTEXT & MEDIA

ISSN

2211-6958

e-ISSN

2211-6966

Svazek periodika

68

Číslo periodika v rámci svazku

article number 100938

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

11

Strana od-do

1-11

Kód UT WoS článku

001572217500001

EID výsledku v databázi Scopus

2-s2.0-105015553049