Application of the Double Diamond framework to prepare the communication strategy of a great sports event

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14510%2F19%3A00110776" target="_blank" >RIV/00216224:14510/19:00110776 - isvavai.cz</a>

Výsledek na webu

<a href="https://journals.muni.cz/studiasportiva/article/view/11494/10798" target="_blank" >https://journals.muni.cz/studiasportiva/article/view/11494/10798</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5817/StS2019-1-10" target="_blank" >10.5817/StS2019-1-10</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Application of the Double Diamond framework to prepare the communication strategy of a great sports event

Popis výsledku v původním jazyce

Any sports event is characterized by the process of planning, organization and implementation and evaluation itself. This system applies to both single and repetitive, small or larger sports events. The planning process itself applies to all components – sports, technical, financial, process-law, and mar-keting communications.There are several marketing communication goals, but they all focus on end-users, fans, their desires, needs and interests in each sporting event. To maximize the benefits of marketing communications, careful preparation and a creative concept in the editorial plan must be prepared.Different procedures are used to prepare the communication strategy. This article aims to introduce the universal Double Diamond framework, which was used to prepare the communication strategy on the web and social medias for the World Cup in biathlon in Nové Město na Moravě held from December 20 to December 23, 2018, to familiarize with the possibilities of using social tools networks and to present the results achieved with these instruments.This study describes the framework theoretically and then shows possible practical outputs from the whole process.

Název v anglickém jazyce

Application of the Double Diamond framework to prepare the communication strategy of a great sports event

Popis výsledku anglicky

Any sports event is characterized by the process of planning, organization and implementation and evaluation itself. This system applies to both single and repetitive, small or larger sports events. The planning process itself applies to all components – sports, technical, financial, process-law, and mar-keting communications.There are several marketing communication goals, but they all focus on end-users, fans, their desires, needs and interests in each sporting event. To maximize the benefits of marketing communications, careful preparation and a creative concept in the editorial plan must be prepared.Different procedures are used to prepare the communication strategy. This article aims to introduce the universal Double Diamond framework, which was used to prepare the communication strategy on the web and social medias for the World Cup in biathlon in Nové Město na Moravě held from December 20 to December 23, 2018, to familiarize with the possibilities of using social tools networks and to present the results achieved with these instruments.This study describes the framework theoretically and then shows possible practical outputs from the whole process.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Studia Sportiva

ISSN

1802-7679

e-ISSN

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Svazek periodika

Vol. 13

Číslo periodika v rámci svazku

01/2019

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

13

Strana od-do

100-112

Kód UT WoS článku

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EID výsledku v databázi Scopus

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