The influence of customer satisfaction and quality perception on financial performance of a company
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F14%3A00076341" target="_blank" >RIV/00216224:14560/14:00076341 - isvavai.cz</a>
Výsledek na webu
<a href="http://dx.doi.org/10.5593/sgemsocial2014B22" target="_blank" >http://dx.doi.org/10.5593/sgemsocial2014B22</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5593/sgemsocial2014B22" target="_blank" >10.5593/sgemsocial2014B22</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
The influence of customer satisfaction and quality perception on financial performance of a company
Popis výsledku v původním jazyce
Topic of this paper is to analyze the impact of customer's satisfaction and further related factors on financial performance of a company. The aim of this article is to identify the factors that affect customer satisfaction and customer?s perception of the quality and have subsequent effect on a financial performance. The article is based on research that focused on companies in the food industry. First, we found the financial performance of surveyed companies (based on indicators ROA, ROE and assets turnover) and on this basis they have been divided on companies efficient and inefficient. Furthermore factors were identified (based on previous research of authors) that have an impact on customer satisfaction (among these factors include product quality, customer requirements for product, comparison with competitive products, etc.). With the use of non-parametric statistical methods it was analyzed, what factors affecting customer satisfaction also affect business performance.
Název v anglickém jazyce
The influence of customer satisfaction and quality perception on financial performance of a company
Popis výsledku anglicky
Topic of this paper is to analyze the impact of customer's satisfaction and further related factors on financial performance of a company. The aim of this article is to identify the factors that affect customer satisfaction and customer?s perception of the quality and have subsequent effect on a financial performance. The article is based on research that focused on companies in the food industry. First, we found the financial performance of surveyed companies (based on indicators ROA, ROE and assets turnover) and on this basis they have been divided on companies efficient and inefficient. Furthermore factors were identified (based on previous research of authors) that have an impact on customer satisfaction (among these factors include product quality, customer requirements for product, comparison with competitive products, etc.). With the use of non-parametric statistical methods it was analyzed, what factors affecting customer satisfaction also affect business performance.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
AE - Řízení, správa a administrativa
OECD FORD obor
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Návaznosti výsledku
Projekt
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Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2014
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
SGEM conference on political sciences, law, finance, economics & tourism
ISBN
9786197105261
ISSN
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e-ISSN
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Počet stran výsledku
8
Strana od-do
777-784
Název nakladatele
International multidisciplinary scientific conferences on social sciences & arts
Místo vydání
Sofia, Bulgaria
Místo konání akce
Albena, Bulgaria
Datum konání akce
1. 9. 2014
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
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