Customer Satisfaction, Product Quality and Performance of Companies

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F14%3A00077977" target="_blank" >RIV/00216224:14560/14:00077977 - isvavai.cz</a>

Výsledek na webu

<a href="http://nho.econ.muni.cz/14-2014/4-2014/customer-satisfaction-product-quality-and-performance-companies" target="_blank" >http://nho.econ.muni.cz/14-2014/4-2014/customer-satisfaction-product-quality-and-performance-companies</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1515/revecp-2015-0003" target="_blank" >10.1515/revecp-2015-0003</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Customer Satisfaction, Product Quality and Performance of Companies

Popis výsledku v původním jazyce

This paper presents an analysis of quality, customer satisfaction and business performance in food industry. The main objective of the research is to determine the influence of quality on customer satisfaction and on business performance and competitiveness. In particular, this paper answers the following research question: Does the quality of a product result in a satisfied customer and thereby in a well-performing business? Customer satisfaction is defined as the satisfaction of the customer with a product and the business performance as a capability to generate profit. Therefore, satisfaction was examined by the means of a survey using questionnaires, and the performance was measured by financial data. We managed to find a correlation between the main factors, although partial results were due more factors mostly statistically insignificant.

Název v anglickém jazyce

Customer Satisfaction, Product Quality and Performance of Companies

Popis výsledku anglicky

This paper presents an analysis of quality, customer satisfaction and business performance in food industry. The main objective of the research is to determine the influence of quality on customer satisfaction and on business performance and competitiveness. In particular, this paper answers the following research question: Does the quality of a product result in a satisfied customer and thereby in a well-performing business? Customer satisfaction is defined as the satisfaction of the customer with a product and the business performance as a capability to generate profit. Therefore, satisfaction was examined by the means of a survey using questionnaires, and the performance was measured by financial data. We managed to find a correlation between the main factors, although partial results were due more factors mostly statistically insignificant.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Národohospodářský obzor

ISSN

1213-2446

e-ISSN

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Svazek periodika

Vol. 14

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

16

Strana od-do

329-344

Kód UT WoS článku

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EID výsledku v databázi Scopus

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