From school benches straight to retirement? Similarities and differences in the shopping behaviour of teenagers and seniors in Bratislava, Slovakia

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F18%3A00104345" target="_blank" >RIV/00216224:14560/18:00104345 - isvavai.cz</a>

Výsledek na webu

<a href="https://content.sciendo.com/view/journals/mgr/26/3/article-p199.xml" target="_blank" >https://content.sciendo.com/view/journals/mgr/26/3/article-p199.xml</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/mgr-2018-0016" target="_blank" >10.2478/mgr-2018-0016</a>

Jazyk výsledku

angličtina

Název v původním jazyce

From school benches straight to retirement? Similarities and differences in the shopping behaviour of teenagers and seniors in Bratislava, Slovakia

Popis výsledku v původním jazyce

The shopping behaviours of teenagers in shopping centres in Bratislava (Slovakia) is compared to those of seniors in this paper. The analysis focuses on the perception of shopping centres by teenagers and seniors in the context of time (shopping frequency), social (with whom they shop) and financial (amount of money spent) factors. The survey was conducted on random samples of 504 teenagers and 431 seniors. To test the hypotheses, group means were evaluated (Analysis of Variance models). When assessing the spatial aspects of teenagers' and seniors' shopping behaviours, a concentric zone approach was used. It can be concluded that Bratislava teenagers are not as sensitive consumers as seniors in the context of the variables assessed in the survey. Teenagers perceive shopping centres us a normal part of their consumption behaviours. Seniors perceive the shopping centres less positively and they spent a shorter time there. Also, in the case of seniors, the frequency of their visits to shopping centres increased in the context of their positive perceptions.

Název v anglickém jazyce

From school benches straight to retirement? Similarities and differences in the shopping behaviour of teenagers and seniors in Bratislava, Slovakia

Popis výsledku anglicky

The shopping behaviours of teenagers in shopping centres in Bratislava (Slovakia) is compared to those of seniors in this paper. The analysis focuses on the perception of shopping centres by teenagers and seniors in the context of time (shopping frequency), social (with whom they shop) and financial (amount of money spent) factors. The survey was conducted on random samples of 504 teenagers and 431 seniors. To test the hypotheses, group means were evaluated (Analysis of Variance models). When assessing the spatial aspects of teenagers' and seniors' shopping behaviours, a concentric zone approach was used. It can be concluded that Bratislava teenagers are not as sensitive consumers as seniors in the context of the variables assessed in the survey. Teenagers perceive shopping centres us a normal part of their consumption behaviours. Seniors perceive the shopping centres less positively and they spent a shorter time there. Also, in the case of seniors, the frequency of their visits to shopping centres increased in the context of their positive perceptions.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50702 - Urban studies (planning and development)

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Moravian Geographical Reports

ISSN

1210-8812

e-ISSN

—

Svazek periodika

26

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

11

Strana od-do

199-209

Kód UT WoS článku

000447675100005

EID výsledku v databázi Scopus

2-s2.0-85055582550