SENIOR TOURISM FROM THE POINT OF VIEW OF CUSTOMERS' PREFERENCES

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F23%3A00133824" target="_blank" >RIV/00216224:14560/23:00133824 - isvavai.cz</a>

Výsledek na webu

<a href="https://jssidoi.org/jesi/article/1136" target="_blank" >https://jssidoi.org/jesi/article/1136</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.9770/jesi.2023.11.2(14)" target="_blank" >10.9770/jesi.2023.11.2(14)</a>

Jazyk výsledku

angličtina

Název v původním jazyce

SENIOR TOURISM FROM THE POINT OF VIEW OF CUSTOMERS' PREFERENCES

Popis výsledku v původním jazyce

The ageing of the population has brought the concept of the silver economy to the economy and senior tourism to the tourism. This paper aims to evaluate seniors' preferences for tourism based on selected indicators in the context of various socio-economic characteristics. The perception of senior tourism was analysed based on a questionnaire survey. At the same time, we tested hypotheses regarding the relationship between seniors' socio-economic characteristics and travel preferences. Our research has shown that most seniors travel for relaxation, for health, i.e. visiting a spa or wellness centre, for culture or tourist activities. Less significant reasons for seniors to travel were to visit relatives, religion, shopping, social interaction, dining or business travel. Hypothesis testing revealed that men and women perceived length of stay, price of stay, discounts on visit, or motive or type of accommodation equally when planning a holiday. However, women plan holidays with more time in advance than men. Similar results were obtained by testing selected indicators in the context of respondents' place of residence -urban and rural. We did not observe any differences in holiday planning across age groups of respondents.

Název v anglickém jazyce

SENIOR TOURISM FROM THE POINT OF VIEW OF CUSTOMERS' PREFERENCES

Popis výsledku anglicky

The ageing of the population has brought the concept of the silver economy to the economy and senior tourism to the tourism. This paper aims to evaluate seniors' preferences for tourism based on selected indicators in the context of various socio-economic characteristics. The perception of senior tourism was analysed based on a questionnaire survey. At the same time, we tested hypotheses regarding the relationship between seniors' socio-economic characteristics and travel preferences. Our research has shown that most seniors travel for relaxation, for health, i.e. visiting a spa or wellness centre, for culture or tourist activities. Less significant reasons for seniors to travel were to visit relatives, religion, shopping, social interaction, dining or business travel. Hypothesis testing revealed that men and women perceived length of stay, price of stay, discounts on visit, or motive or type of accommodation equally when planning a holiday. However, women plan holidays with more time in advance than men. Similar results were obtained by testing selected indicators in the context of respondents' place of residence -urban and rural. We did not observe any differences in holiday planning across age groups of respondents.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50200 - Economics and Business

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES

ISSN

2345-0282

e-ISSN

—

Svazek periodika

11

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

16

Strana od-do

199-214

Kód UT WoS článku

001131808300026

EID výsledku v databázi Scopus

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