Hybridization in communication practices used in public sphere – The case of the Czech regional municipalities

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F19%3A00109080" target="_blank" >RIV/00216224:14560/19:00109080 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Hybridization in communication practices used in public sphere – The case of the Czech regional municipalities

Popis výsledku v původním jazyce

Social networks can be used as a tool for local government to provide information occurring in public sphere and to create two-way communication channel in order to obtain feedbacks and ideas and to increase civic participation. Though there is research devoted to analysing local government social networks, little is known about the content of their communication via these platforms. The aim of the paper is, therefore, to analyse what content local governments upload on their Facebook pages. By using content analysis, 838 posts of all 13 regional cities of the Czech Republic were analysed in order to find for what purposes the regional municipalities use Facebook and what is the structure of posts uploaded by the regional municipalities on their Facebook pages. The analysis shows the one-way communication prevails over the two-way communication.

Název v anglickém jazyce

Hybridization in communication practices used in public sphere – The case of the Czech regional municipalities

Popis výsledku anglicky

Social networks can be used as a tool for local government to provide information occurring in public sphere and to create two-way communication channel in order to obtain feedbacks and ideas and to increase civic participation. Though there is research devoted to analysing local government social networks, little is known about the content of their communication via these platforms. The aim of the paper is, therefore, to analyse what content local governments upload on their Facebook pages. By using content analysis, 838 posts of all 13 regional cities of the Czech Republic were analysed in order to find for what purposes the regional municipalities use Facebook and what is the structure of posts uploaded by the regional municipalities on their Facebook pages. The analysis shows the one-way communication prevails over the two-way communication.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50602 - Public administration

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

INTERPOLIS'18

ISBN

9788055715360

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

173-180

Název nakladatele

Belianum

Místo vydání

Banská Bystrica

Místo konání akce

Banská Bystrica

Datum konání akce

1. 1. 2019

Typ akce podle státní příslušnosti

CST - Celostátní akce

Kód UT WoS článku

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