What is an Attack?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F20%3A00115908" target="_blank" >RIV/00216224:14560/20:00115908 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

What is an Attack?

Popis výsledku v původním jazyce

The paper is focused on the notion of an attack on organizational image regarding customers, or, more generally, stakeholders, dissatisfaction with some actions of organizations. An attack on an organizational image is structured and has at least two components: the description of an action and a claim of an organization’s responsibility. But in most cases, it seems to be hard to determine for what actions exactly should the organization be blamed. Furthermore, there are usually more types of responsibility in play (e.g., legal, moral, social). This plurality of actions and liabilities is due to the involvement of many parties in the given crises. Concerned parties might differ in their concerns and aims regarding the organization’s actions and reactions to crises. The main goal of this paper is to present an approach to the description of an attack on an organizational image or character based on the revision of Toulmin’s model of argument. This description can capture multiple possible situations and types of responsibility used in different attacks by different parties in cases of crisis. Thus, it allows a better understanding of communication strategies in crises regarding topical choice in the given crisis discourse and furthermore better planning of actions in these situations for organizations under attack.

Název v anglickém jazyce

What is an Attack?

Popis výsledku anglicky

The paper is focused on the notion of an attack on organizational image regarding customers, or, more generally, stakeholders, dissatisfaction with some actions of organizations. An attack on an organizational image is structured and has at least two components: the description of an action and a claim of an organization’s responsibility. But in most cases, it seems to be hard to determine for what actions exactly should the organization be blamed. Furthermore, there are usually more types of responsibility in play (e.g., legal, moral, social). This plurality of actions and liabilities is due to the involvement of many parties in the given crises. Concerned parties might differ in their concerns and aims regarding the organization’s actions and reactions to crises. The main goal of this paper is to present an approach to the description of an attack on an organizational image or character based on the revision of Toulmin’s model of argument. This description can capture multiple possible situations and types of responsibility used in different attacks by different parties in cases of crisis. Thus, it allows a better understanding of communication strategies in crises regarding topical choice in the given crisis discourse and furthermore better planning of actions in these situations for organizations under attack.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

International Scientific Conference of Business Economics Management and Marketing 2018. Proceedings of International Scientific Conference of Business Economics Management and Marketing 2019

ISBN

9788021095656

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

158-166

Název nakladatele

Masaryk University

Místo vydání

Brno

Místo konání akce

Prušánky-Nechory

Datum konání akce

1. 1. 2019

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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