MEDIA IMPACT ON CRISIS COMMUNICATIONS

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

MEDIA IMPACT ON CRISIS COMMUNICATIONS

Popis výsledku v původním jazyce

Crises become an unavoidable part of organizational lives. All responses of organizations are highlighted during the crisis. The organizational behavior during the crisis shows that the company is perceived by the public. Crisis communication is very fast accelerating due to media. The time is significantly reduced for an adequate response. The aim of the article is to briefly introduce the basic of crisis communications and its possibilities, media impact and effects on crisis communication. It will be given the general course of the crisis and the corresponding types of crisis communications. The case study illustrates the crises development and defines the crisis communication process. The procedure of crisis situation shows the characteristics of each phase. It will be evaluated utilized types of crisis communication. From the description, it will be obvious examples of suitable or unsuitable solutions to crisis situation.

Název v anglickém jazyce

MEDIA IMPACT ON CRISIS COMMUNICATIONS

Popis výsledku anglicky

Crises become an unavoidable part of organizational lives. All responses of organizations are highlighted during the crisis. The organizational behavior during the crisis shows that the company is perceived by the public. Crisis communication is very fast accelerating due to media. The time is significantly reduced for an adequate response. The aim of the article is to briefly introduce the basic of crisis communications and its possibilities, media impact and effects on crisis communication. It will be given the general course of the crisis and the corresponding types of crisis communications. The case study illustrates the crises development and defines the crisis communication process. The procedure of crisis situation shows the characteristics of each phase. It will be evaluated utilized types of crisis communication. From the description, it will be obvious examples of suitable or unsuitable solutions to crisis situation.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Marketing Identity : Proceedings Papers

ISBN

978-80-8105-780-9

ISSN

1339-5726

e-ISSN

neuvedeno

Počet stran výsledku

12

Strana od-do

448-459

Název nakladatele

Univerzita sv. Cyrila a Metoda

Místo vydání

Trnava

Místo konání akce

Smolenice

Datum konání akce

10. 11. 2015

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000380527400039