City marketing as a significant tool to enhance the regional development: the case study of Helsinki

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F21%3A00125245" target="_blank" >RIV/00216224:14560/21:00125245 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.ceeol.com/search/viewpdf?id=1057708" target="_blank" >https://www.ceeol.com/search/viewpdf?id=1057708</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

City marketing as a significant tool to enhance the regional development: the case study of Helsinki

Popis výsledku v původním jazyce

The article deals with the city marketing on the example of Helsinki, which has introduced this concept in its city strategy from 2016 to 2020 and is considered one of the leading European drivers in its practice. In general, the concept of city marketing is a widely discussed topic in strategic city planning in European countries, as globalisation processes are growing, and the consequences have caused increasing competition between cities. Cities are aware of their position in the market, so they have to adopt a specific strategy to direct them to attract the pre-defined target groups. The paper aims to demonstrate the successful implementation of the city marketing concept on the example of Helsinki, recognised as a small metropolis that is innovative, economically competitive, sustainable, and potentially attractive for international talents. The city of Helsinki was chosen primarily for its characteristics, even though it is a capital that attracts tourists naturally for its cultural heritage. However, Helsinki knows its position in the global attraction market and decided to concentrate on a more innovative and sustainable future than the short-term visits. The research was conducted by the descriptive case study approach through indepth desk research to describe, understand, and conclude the successful components of such a concept.

Název v anglickém jazyce

City marketing as a significant tool to enhance the regional development: the case study of Helsinki

Popis výsledku anglicky

The article deals with the city marketing on the example of Helsinki, which has introduced this concept in its city strategy from 2016 to 2020 and is considered one of the leading European drivers in its practice. In general, the concept of city marketing is a widely discussed topic in strategic city planning in European countries, as globalisation processes are growing, and the consequences have caused increasing competition between cities. Cities are aware of their position in the market, so they have to adopt a specific strategy to direct them to attract the pre-defined target groups. The paper aims to demonstrate the successful implementation of the city marketing concept on the example of Helsinki, recognised as a small metropolis that is innovative, economically competitive, sustainable, and potentially attractive for international talents. The city of Helsinki was chosen primarily for its characteristics, even though it is a capital that attracts tourists naturally for its cultural heritage. However, Helsinki knows its position in the global attraction market and decided to concentrate on a more innovative and sustainable future than the short-term visits. The research was conducted by the descriptive case study approach through indepth desk research to describe, understand, and conclude the successful components of such a concept.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Marketing Identity: New changes - New challenges

ISBN

9788057202202

ISSN

1339-5726

e-ISSN

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Počet stran výsledku

14

Strana od-do

215-228

Název nakladatele

Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava

Místo vydání

Trnava

Místo konání akce

Trnava

Datum konání akce

1. 1. 2021

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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