Covid-19 Pandemic Shopping Experience in Saudi Arabia: Scale Development and Validation for Muslim Customers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F24%3A00135090" target="_blank" >RIV/00216224:14560/24:00135090 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.emerald.com/insight/content/doi/10.1108/JIMA-08-2022-0231/full/html" target="_blank" >https://www.emerald.com/insight/content/doi/10.1108/JIMA-08-2022-0231/full/html</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1108/JIMA-08-2022-0231" target="_blank" >10.1108/JIMA-08-2022-0231</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Covid-19 Pandemic Shopping Experience in Saudi Arabia: Scale Development and Validation for Muslim Customers

Popis výsledku v původním jazyce

Purpose – This study has two main objectives, first, to propose a valid and reliable scale to document the Covid-19 Pandemic Shopping Experience (CPSE), and second to determine the impact of its variables on the post-purchase shopping experience (PPSE). Design/methodology/approach – For scale development, published articles were scanned, and the variables were shortlisted. These shortlisted variables were validated by 52 faculties from four universities in Saudi Arabia. Data were collected from 318 respondents to purify the Covid-19 Pandemic Shopping Experience Scale (CPSE). In Study 2, a path analysis was performed on a sample of 354 respondents to determine the individual impact of each variable on PPSE. Findings - A total of 14 items were found to be aligned under four variables, social distance, shop hygiene, operational time, and entertainment venues. Social distance was found to have the greatest influence on PPSE, followed by operational time and shop hygiene. Implications - This research has important implications for retailers to initiate changes in store layout so that they can implement social distancing by physically marking stickers on the floors and by placing barricading on billing counters. Store hygiene can be ensured by making sanitizers and hand gloves available at the entry points, periodically cleaning the floor, and sanitizing the premises. Rationing the operating time proved to be an effective tool to minimize the exposure time thereby limiting consumers' time inside the store. Originality – This is the first study to propose a full-scale measure of the customer shopping experience (SE) during a pandemic. This scale can be generalized to measure SE in similar situations.

Název v anglickém jazyce

Covid-19 Pandemic Shopping Experience in Saudi Arabia: Scale Development and Validation for Muslim Customers

Popis výsledku anglicky

Purpose – This study has two main objectives, first, to propose a valid and reliable scale to document the Covid-19 Pandemic Shopping Experience (CPSE), and second to determine the impact of its variables on the post-purchase shopping experience (PPSE). Design/methodology/approach – For scale development, published articles were scanned, and the variables were shortlisted. These shortlisted variables were validated by 52 faculties from four universities in Saudi Arabia. Data were collected from 318 respondents to purify the Covid-19 Pandemic Shopping Experience Scale (CPSE). In Study 2, a path analysis was performed on a sample of 354 respondents to determine the individual impact of each variable on PPSE. Findings - A total of 14 items were found to be aligned under four variables, social distance, shop hygiene, operational time, and entertainment venues. Social distance was found to have the greatest influence on PPSE, followed by operational time and shop hygiene. Implications - This research has important implications for retailers to initiate changes in store layout so that they can implement social distancing by physically marking stickers on the floors and by placing barricading on billing counters. Store hygiene can be ensured by making sanitizers and hand gloves available at the entry points, periodically cleaning the floor, and sanitizing the premises. Rationing the operating time proved to be an effective tool to minimize the exposure time thereby limiting consumers' time inside the store. Originality – This is the first study to propose a full-scale measure of the customer shopping experience (SE) during a pandemic. This scale can be generalized to measure SE in similar situations.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

JOURNAL OF ISLAMIC MARKETING

ISSN

1759-0833

e-ISSN

1759-0841

Svazek periodika

15

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

21

Strana od-do

1-21

Kód UT WoS článku

000939727900001

EID výsledku v databázi Scopus

2-s2.0-85149285113