Changes in consumer shopping behavior caused by the COVID-19 pandemic era

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F22%3A73618041" target="_blank" >RIV/61989592:15210/22:73618041 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Changes in consumer shopping behavior caused by the COVID-19 pandemic era

Popis výsledku v původním jazyce

The global COVID-19 pandemic has been obviously affecting consumer behavior. The aim of the contribution is to identify the changes in the purchasing habits of consumers caused by the pandemic. We base this contribution on the primary data collected from 512 Czech consumers. The data were collected from March to May 2022, which means immediately after the recent main pandemic wave when the consumers were able to assess their shopping experience. The shopping behavior was analyzed using a questionnaire survey where the respondents expressed their level of agreement using the Likert scale. The results showed that the pandemic promoted an increase and persistence of consumer purchases in the online space. These findings can serve the companies to better adapt to the post-pandemic shopping behaviors of consumers.

Název v anglickém jazyce

Changes in consumer shopping behavior caused by the COVID-19 pandemic era

Popis výsledku anglicky

The global COVID-19 pandemic has been obviously affecting consumer behavior. The aim of the contribution is to identify the changes in the purchasing habits of consumers caused by the pandemic. We base this contribution on the primary data collected from 512 Czech consumers. The data were collected from March to May 2022, which means immediately after the recent main pandemic wave when the consumers were able to assess their shopping experience. The shopping behavior was analyzed using a questionnaire survey where the respondents expressed their level of agreement using the Likert scale. The results showed that the pandemic promoted an increase and persistence of consumer purchases in the online space. These findings can serve the companies to better adapt to the post-pandemic shopping behaviors of consumers.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

KNOWCON 2022 Knowledge on Economics and Management

ISBN

978-80-244-6232-5

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

60-66

Název nakladatele

Univerzita Palackého v Olomouci, Filozofická fakulta

Místo vydání

Olomouc

Místo konání akce

Olomouc

Datum konání akce

8. 12. 2022

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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