‘We Poles are pill poppers’ : Proximity in Polish medical popularisation videos on YouTube

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25210%2F22%3A39919781" target="_blank" >RIV/00216275:25210/22:39919781 - isvavai.cz</a>

Výsledek na webu

<a href="https://revistaiberica.org/index.php/iberica/article/view/670" target="_blank" >https://revistaiberica.org/index.php/iberica/article/view/670</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.17398/2340-2784.44.207" target="_blank" >10.17398/2340-2784.44.207</a>

Jazyk výsledku

angličtina

Název v původním jazyce

‘We Poles are pill poppers’ : Proximity in Polish medical popularisation videos on YouTube

Popis výsledku v původním jazyce

The paper focuses on strategies of creating proximity in multimodal online communication. Based on the case study of a popular Polish YouTube medical channel (i.e. Najprościej mówiąc), the analysis examined how, relying on different modes of communication, the authors establish a relationship with the audience and how they create and display their identity and their position on the issues discussed. It was also the aim to determine whether the socio-cultural context of communication and the national identity of the YouTubers influences the construction of proximity. To uncover these aspects the study drew on the concept of proximity as introduced and defined by Hyland (2010). The results show a diversity of multimodal strategies of establishing proximity along five facets of organisation, argument, credibility, stance, and engagement. The original classification into the proximities of commitment and membership was extended to include a third type, i.e. the proximity of experience, which involves the demonstration of communality with and knowledge of the immediate socio-cultural context of communication.

Název v anglickém jazyce

‘We Poles are pill poppers’ : Proximity in Polish medical popularisation videos on YouTube

Popis výsledku anglicky

The paper focuses on strategies of creating proximity in multimodal online communication. Based on the case study of a popular Polish YouTube medical channel (i.e. Najprościej mówiąc), the analysis examined how, relying on different modes of communication, the authors establish a relationship with the audience and how they create and display their identity and their position on the issues discussed. It was also the aim to determine whether the socio-cultural context of communication and the national identity of the YouTubers influences the construction of proximity. To uncover these aspects the study drew on the concept of proximity as introduced and defined by Hyland (2010). The results show a diversity of multimodal strategies of establishing proximity along five facets of organisation, argument, credibility, stance, and engagement. The original classification into the proximities of commitment and membership was extended to include a third type, i.e. the proximity of experience, which involves the demonstration of communality with and knowledge of the immediate socio-cultural context of communication.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

60203 - Linguistics

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Iberica

ISSN

1139-7241

e-ISSN

2340-2784

Svazek periodika

44

Číslo periodika v rámci svazku

December

Stát vydavatele periodika

ES - Španělské království

Počet stran výsledku

32

Strana od-do

"207–238"

Kód UT WoS článku

000931387400010

EID výsledku v databázi Scopus

2-s2.0-85144153644