The Key Strategic Customer Benefits Leading to Strengthening of Relations with Customers in the Chemical Industry

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F13%3A39897286" target="_blank" >RIV/00216275:25310/13:39897286 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Key Strategic Customer Benefits Leading to Strengthening of Relations with Customers in the Chemical Industry

Popis výsledku v původním jazyce

Creation and enhancement of the value for customers on the basis of cooperation of the value network entities requires continuous research to find out what attributes of the value for customers make the customers buy repeatedly and increase their loyaltyto the supplier of raw materials. The thing is that these strategic benefits as components of the value for customers lead, on condition the customers are provided with them permanently in accordance with their wishes and requirements, to a continuous growth of the customers? competitiveness on the market and to strengthening their position in the industry on the one hand and, on the other hand, they also lead to long-term improvements in their economic results. This paper summarizes the outcomes of the qualitative surveys carried out in selected enterprises and business branches of the chemical industry, focusing on specification of the key strategic benefits leading to creation of strong bonds between the chemical industry producers

Název v anglickém jazyce

The Key Strategic Customer Benefits Leading to Strengthening of Relations with Customers in the Chemical Industry

Popis výsledku anglicky

Creation and enhancement of the value for customers on the basis of cooperation of the value network entities requires continuous research to find out what attributes of the value for customers make the customers buy repeatedly and increase their loyaltyto the supplier of raw materials. The thing is that these strategic benefits as components of the value for customers lead, on condition the customers are provided with them permanently in accordance with their wishes and requirements, to a continuous growth of the customers? competitiveness on the market and to strengthening their position in the industry on the one hand and, on the other hand, they also lead to long-term improvements in their economic results. This paper summarizes the outcomes of the qualitative surveys carried out in selected enterprises and business branches of the chemical industry, focusing on specification of the key strategic benefits leading to creation of strong bonds between the chemical industry producers

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Nástroje posilování dlouhodobých vztahů se zákazníky na bázi integrace a spolupráce subjektů hodnotové sítě</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Conference METAL 2013 Proceedings 22nd International Conference on Metallurgy and Materials METAL 2013

ISBN

978-80-87294-41-3

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

1994-1999

Název nakladatele

TANGER, spol. s r.o.

Místo vydání

Ostrava

Místo konání akce

Brno

Datum konání akce

15. 5. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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