Creation of the Customer's Value within the Value Network of Products Determined for Production Consumption

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Creation of the Customer's Value within the Value Network of Products Determined for Production Consumption

Popis výsledku v původním jazyce

Customers can be attracted only by an integrated offer of tangible and intangible products, which can provide customers with a substantially higher value than the competitors'. It is efficient to identify, create, deliver and improve this offer only through cooperation and linking of all the value network elements. The value network creation requires us to choose primarily all elements of the network, then to propose all activities leading to the increase of the value for customer and further to decidethe responsibilities of the relevant elements to ensure the activities are covered. The article summarized the results from qualitative researches, carried out in 2010 - 2011 in selected business units of chemical industry in the Czech Republic, focusingon definition of transaction and relationship value attributes for customers and ways of their improvement in value network of products for production consumption such as products of metallurgic and chemical industry.

Název v anglickém jazyce

Creation of the Customer's Value within the Value Network of Products Determined for Production Consumption

Popis výsledku anglicky

Customers can be attracted only by an integrated offer of tangible and intangible products, which can provide customers with a substantially higher value than the competitors'. It is efficient to identify, create, deliver and improve this offer only through cooperation and linking of all the value network elements. The value network creation requires us to choose primarily all elements of the network, then to propose all activities leading to the increase of the value for customer and further to decidethe responsibilities of the relevant elements to ensure the activities are covered. The article summarized the results from qualitative researches, carried out in 2010 - 2011 in selected business units of chemical industry in the Czech Republic, focusingon definition of transaction and relationship value attributes for customers and ways of their improvement in value network of products for production consumption such as products of metallurgic and chemical industry.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Conference Metal 2011 Proceedings

ISBN

978-80-87294-24-6

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

1126-1131

Název nakladatele

TANGER, spol. s r.o.

Místo vydání

Ostrava

Místo konání akce

Brno

Datum konání akce

18. 5. 2011

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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