Customer Involvement in the Innovation Process in a Company Providing Telecommunications Services

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F13%3A39897289" target="_blank" >RIV/00216275:25310/13:39897289 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Customer Involvement in the Innovation Process in a Company Providing Telecommunications Services

Popis výsledku v původním jazyce

For sustained success of a company operating in the field of telecommunications, it is important to constantly innovate service offerings to individual customer segments, possibly up to individual customers. The aim of the innovation process in such a company has to be creating greater value provided to customers, both in terms of the previous offer, in terms of the competitors' offer. To achieve this goal, it is desirable to involve customers in the innovation process so as to make them co-creators ofthe value, which will be provided to them in the immediate future. Pulling customers into the innovation process is usually easier with personalized customers who purchase a large volume of services. It is difficult to involve a large number of small customers repeatedly purchasing limited services. For these customers, the company needs to create mechanism to identify their needs and requirements, process this information and hand on it to other workers in the company so that the innova

Název v anglickém jazyce

Customer Involvement in the Innovation Process in a Company Providing Telecommunications Services

Popis výsledku anglicky

For sustained success of a company operating in the field of telecommunications, it is important to constantly innovate service offerings to individual customer segments, possibly up to individual customers. The aim of the innovation process in such a company has to be creating greater value provided to customers, both in terms of the previous offer, in terms of the competitors' offer. To achieve this goal, it is desirable to involve customers in the innovation process so as to make them co-creators ofthe value, which will be provided to them in the immediate future. Pulling customers into the innovation process is usually easier with personalized customers who purchase a large volume of services. It is difficult to involve a large number of small customers repeatedly purchasing limited services. For these customers, the company needs to create mechanism to identify their needs and requirements, process this information and hand on it to other workers in the company so that the innova

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Recent Advances in Business Management and Marketing

ISBN

978-960-474-306-3

ISSN

2227-460X

e-ISSN

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Počet stran výsledku

7

Strana od-do

152-158

Název nakladatele

WSEAS Press

Místo vydání

Atény

Místo konání akce

Dubrovnik

Datum konání akce

25. 6. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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