Price as a factor strengthening the relationships - comparison of supplier's and customer's points of view

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F14%3A39898005" target="_blank" >RIV/00216275:25310/14:39898005 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.5593/sgemsocial2014B22" target="_blank" >http://dx.doi.org/10.5593/sgemsocial2014B22</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5593/sgemsocial2014B22" target="_blank" >10.5593/sgemsocial2014B22</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Price as a factor strengthening the relationships - comparison of supplier's and customer's points of view

Popis výsledku v původním jazyce

Solvent, repeatedly buying customers guarantee a long-term stability and prosperity of companies in a turbulent market environment. A characteristic feature of the present relationships between business partners is therefore an effort to build and strengthen mutual relationships. They can be strengthened by any aspect of the offer and mutual contacts that increases the customer-perceived value. It is therefore extremely valuable for the supplier to know which supply parameters and other factors are important to customers and how they are assessed in these areas. As a matter of fact, opinions of managers of supply businesses on the benefits of the supply elements may differ significantly from their importance as perceived by customers. Therefore, a research was conducted aimed at evaluating the importance and the actual level of each element of the supply, services and other tools for strengthening customer relationships from the perspective of managers of supplier enterprises. Thereaft

Název v anglickém jazyce

Price as a factor strengthening the relationships - comparison of supplier's and customer's points of view

Popis výsledku anglicky

Solvent, repeatedly buying customers guarantee a long-term stability and prosperity of companies in a turbulent market environment. A characteristic feature of the present relationships between business partners is therefore an effort to build and strengthen mutual relationships. They can be strengthened by any aspect of the offer and mutual contacts that increases the customer-perceived value. It is therefore extremely valuable for the supplier to know which supply parameters and other factors are important to customers and how they are assessed in these areas. As a matter of fact, opinions of managers of supply businesses on the benefits of the supply elements may differ significantly from their importance as perceived by customers. Therefore, a research was conducted aimed at evaluating the importance and the actual level of each element of the supply, services and other tools for strengthening customer relationships from the perspective of managers of supplier enterprises. Thereaft

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Nástroje posilování dlouhodobých vztahů se zákazníky na bázi integrace a spolupráce subjektů hodnotové sítě</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

SGEM Conference on Political Sciences, Law, Finance, Economics and Tourism, Conference proceedings, Volume II, "Finance"

ISBN

978-619-7105-26-1

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

583-591

Název nakladatele

SGEM

Místo vydání

Sofia

Místo konání akce

Albena

Datum konání akce

3. 9. 2014

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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