Customer preferences in selecting a supplier in the context of the strengthening of supplier-customer relations

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Customer preferences in selecting a supplier in the context of the strengthening of supplier-customer relations

Popis výsledku v původním jazyce

The basic prerequisite for building long-term relationships between suppliers and customers is the convenience of cooperation for all participating subjects. The benefits arising in relation to the sacrifices incurred, however, can always be assessed only by the recipient, based on the subjective perception of the value obtained. From the supplier's perspective, this means that the solution it offers needs to be most consistent with the preferences of the customer. However, the perceived value in markets with highly commoditized products is often affected by factors that the supplier have no chance to reveal, and thereby accommodate the range of its services and products, without establishing closer relationships with its customers. It is therefore very important for suppliers to identify the parameters of products and services supplied and other factors that the customers find important when selecting a supplier and how and why their preferences change over time. It is the initial step for the effective operation of the company in relation to the customers, strengthening relationships and improving the performance of the supplier as well as that of the entire value network. The aim of the quantitative research in body shops was therefore to identify the parameters of products and services supplied and other factors that the customers find important and whether their preferences differ. Based on the factor and cluster analyses, factors were first identified that influence the customers when selecting a supplier on the monitored market, and consequently the customers were segmented according to their preferences.

Název v anglickém jazyce

Customer preferences in selecting a supplier in the context of the strengthening of supplier-customer relations

Popis výsledku anglicky

The basic prerequisite for building long-term relationships between suppliers and customers is the convenience of cooperation for all participating subjects. The benefits arising in relation to the sacrifices incurred, however, can always be assessed only by the recipient, based on the subjective perception of the value obtained. From the supplier's perspective, this means that the solution it offers needs to be most consistent with the preferences of the customer. However, the perceived value in markets with highly commoditized products is often affected by factors that the supplier have no chance to reveal, and thereby accommodate the range of its services and products, without establishing closer relationships with its customers. It is therefore very important for suppliers to identify the parameters of products and services supplied and other factors that the customers find important when selecting a supplier and how and why their preferences change over time. It is the initial step for the effective operation of the company in relation to the customers, strengthening relationships and improving the performance of the supplier as well as that of the entire value network. The aim of the quantitative research in body shops was therefore to identify the parameters of products and services supplied and other factors that the customers find important and whether their preferences differ. Based on the factor and cluster analyses, factors were first identified that influence the customers when selecting a supplier on the monitored market, and consequently the customers were segmented according to their preferences.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

CLC 2015: Carpathian Logistics Congress: Congress Proceedings

ISBN

978-80-87294-64-2

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

438-443

Název nakladatele

TANGER, spol. s r.o.

Místo vydání

Ostrava

Místo konání akce

Jeseník

Datum konání akce

4. 11. 2015

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000387950100067