Importance of Company Reputation and its Customer-oriented Culture for Strengthening of Relationships with Customers on Industrial Market with Chemical Products

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F14%3A39898205" target="_blank" >RIV/00216275:25310/14:39898205 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.7250/eb.2014.022" target="_blank" >http://dx.doi.org/10.7250/eb.2014.022</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7250/eb.2014.022" target="_blank" >10.7250/eb.2014.022</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Importance of Company Reputation and its Customer-oriented Culture for Strengthening of Relationships with Customers on Industrial Market with Chemical Products

Popis výsledku v původním jazyce

This paper explains the nature of customer-oriented business culture and its various components, and summarize the results of quantitative marketing research among managers of selected chemical industry businesses in the Czech Republic focused on mappingof what is their perception of the usefulness of various aspects of the customer-oriented corporate culture, image and goodwill of the company for strengthening business relationships with customers and how they perceive their current level in their company and business units. The research showed that the customer-oriented corporate culture and the perceived reputation of the company are very important and beneficial for strengthening the relationship with customers, in particular: ? the long traditionand reputation of the company from the customer perspective, ? the democratic style of management in business-oriented companies, ? senior management involved in key negotiations with customers, ? a sophisticated system of regular contac

Název v anglickém jazyce

Importance of Company Reputation and its Customer-oriented Culture for Strengthening of Relationships with Customers on Industrial Market with Chemical Products

Popis výsledku anglicky

This paper explains the nature of customer-oriented business culture and its various components, and summarize the results of quantitative marketing research among managers of selected chemical industry businesses in the Czech Republic focused on mappingof what is their perception of the usefulness of various aspects of the customer-oriented corporate culture, image and goodwill of the company for strengthening business relationships with customers and how they perceive their current level in their company and business units. The research showed that the customer-oriented corporate culture and the perceived reputation of the company are very important and beneficial for strengthening the relationship with customers, in particular: ? the long traditionand reputation of the company from the customer perspective, ? the democratic style of management in business-oriented companies, ? senior management involved in key negotiations with customers, ? a sophisticated system of regular contac

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Nástroje posilování dlouhodobých vztahů se zákazníky na bázi integrace a spolupráce subjektů hodnotové sítě</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

The Scientific Journal of Riga Technical University: Economics and Business

ISSN

2256-0394

e-ISSN

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Svazek periodika

26

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

LV - Lotyšská republika

Počet stran výsledku

8

Strana od-do

69-76

Kód UT WoS článku

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EID výsledku v databázi Scopus

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