Web-based CSR communication in post-communist countries

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F19%3A39914227" target="_blank" >RIV/00216275:25310/19:39914227 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.tandfonline.com/doi/full/10.1080/13504851.2018.1508866" target="_blank" >https://www.tandfonline.com/doi/full/10.1080/13504851.2018.1508866</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1080/13504851.2018.1508866" target="_blank" >10.1080/13504851.2018.1508866</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Web-based CSR communication in post-communist countries

Popis výsledku v původním jazyce

In this survey, we investigate the level of web-based CSR communication in selected post-communist countries. Our objective was to identify, analyse and evaluate the scope of web-based CSR communication and the structure of CSR activities communicated by the TOP 100 companies based in the Czech Republic and Ukraine. On the basis of content analysis of the websites of the 100 most important companies (according to level of revenue) based in each of these countries, we can state that the level of their web-based CSR communication is comparable. It does however correspond to the generally low level of CSR communication in post-communist countries. Apart from corporate websites, another popular channel of communication is social networks, in particular Facebook. As far as the scope of CSR activities communicated is concerned, companies based in the Czech Republic communicate an average of 19 and companies based in Ukraine communicate an average of 18 of the 39 monitored activities. TOP 100 companies operating in these countries communicate economic and environmental responsibility activities in the greatest scope and on the contrary, ethical responsibility activities the least.

Název v anglickém jazyce

Web-based CSR communication in post-communist countries

Popis výsledku anglicky

In this survey, we investigate the level of web-based CSR communication in selected post-communist countries. Our objective was to identify, analyse and evaluate the scope of web-based CSR communication and the structure of CSR activities communicated by the TOP 100 companies based in the Czech Republic and Ukraine. On the basis of content analysis of the websites of the 100 most important companies (according to level of revenue) based in each of these countries, we can state that the level of their web-based CSR communication is comparable. It does however correspond to the generally low level of CSR communication in post-communist countries. Apart from corporate websites, another popular channel of communication is social networks, in particular Facebook. As far as the scope of CSR activities communicated is concerned, companies based in the Czech Republic communicate an average of 19 and companies based in Ukraine communicate an average of 18 of the 39 monitored activities. TOP 100 companies operating in these countries communicate economic and environmental responsibility activities in the greatest scope and on the contrary, ethical responsibility activities the least.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Applied Economics Letters

ISSN

1350-4851

e-ISSN

—

Svazek periodika

26

Číslo periodika v rámci svazku

10

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

6

Strana od-do

866-871

Kód UT WoS článku

000461701400014

EID výsledku v databázi Scopus

2-s2.0-85051990495