The Opportunity Costs of Start-up Entrepreneurs according to the Demographic Data

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Opportunity Costs of Start-up Entrepreneurs according to the Demographic Data

Popis výsledku v původním jazyce

The aim of the conference paper is to present the theory of opportunity cost and its usability to the start-up support organizations. According to the Czech Statistical Office, there is growing birth rate of set up companies (in 2006 - the birth rate is10,35% for business companies and 9,02% for private entrepreneurs). This amount of new ventures represents the potential customers for the organizations providing the support to the start-up companies. The paper examines how these organizations can findthe right potential customers for an advertising campaign. The partial help can provide the results of Amit et al. (1995) study which argued that lower the opportunity costs individual has the higher probability is that he would become an entrepreneur. Using the demographic data the conference paper will try to examine the opportunity costs for different socioeconomic group. The results show the probable efficient target for the advertising campaign of start-up support organization.

Název v anglickém jazyce

The Opportunity Costs of Start-up Entrepreneurs according to the Demographic Data

Popis výsledku anglicky

The aim of the conference paper is to present the theory of opportunity cost and its usability to the start-up support organizations. According to the Czech Statistical Office, there is growing birth rate of set up companies (in 2006 - the birth rate is10,35% for business companies and 9,02% for private entrepreneurs). This amount of new ventures represents the potential customers for the organizations providing the support to the start-up companies. The paper examines how these organizations can findthe right potential customers for an advertising campaign. The partial help can provide the results of Amit et al. (1995) study which argued that lower the opportunity costs individual has the higher probability is that he would become an entrepreneur. Using the demographic data the conference paper will try to examine the opportunity costs for different socioeconomic group. The results show the probable efficient target for the advertising campaign of start-up support organization.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Sborník příspěvků z XI. mezinárodní konference IMEA 2011

ISBN

978-80-7372-720-8

ISSN

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e-ISSN

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Počet stran výsledku

5

Strana od-do

197-201

Název nakladatele

Technická univerzita v Liberci

Místo vydání

Liberec

Místo konání akce

Liberec

Datum konání akce

14. 4. 2011

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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