Students' Attitudes towards Internet Advertising. Study Case: University of Pardubice.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F12%3A39895181" target="_blank" >RIV/00216275:25410/12:39895181 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Students' Attitudes towards Internet Advertising. Study Case: University of Pardubice.

Popis výsledku v původním jazyce

The development of computer technologies has changed the traditional ways of advertising. Nowadays, many companies have made internet part of their advertising media plan. Marketers found that internet has a greater flexibility and control over the advertising materials. However, there have been a lot of debates regarding the current state of internet advertising and how it compares to traditional advertising. Many researches have been made regarding who uses the internet and what are the internet users' attitudes towards internet advertising. This research examines how students perceive internet advertising. A sample of 106 students from University of Pardubice (Czech Republic) participated in this study. It explores their attitudes towards internet advertising, internet advertising informativeness, online purchasing patterns and their preference between internet advertising and traditional advertising.

Název v anglickém jazyce

Students' Attitudes towards Internet Advertising. Study Case: University of Pardubice.

Popis výsledku anglicky

The development of computer technologies has changed the traditional ways of advertising. Nowadays, many companies have made internet part of their advertising media plan. Marketers found that internet has a greater flexibility and control over the advertising materials. However, there have been a lot of debates regarding the current state of internet advertising and how it compares to traditional advertising. Many researches have been made regarding who uses the internet and what are the internet users' attitudes towards internet advertising. This research examines how students perceive internet advertising. A sample of 106 students from University of Pardubice (Czech Republic) participated in this study. It explores their attitudes towards internet advertising, internet advertising informativeness, online purchasing patterns and their preference between internet advertising and traditional advertising.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Bulletin of the Transilvania University of Brasov

ISSN

2065-2194

e-ISSN

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Svazek periodika

54

Číslo periodika v rámci svazku

5

Stát vydavatele periodika

RO - Rumunsko

Počet stran výsledku

8

Strana od-do

127-134

Kód UT WoS článku

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EID výsledku v databázi Scopus

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