Modelling of SWOT Analysis Using Fuzzy Integrals
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F16%3A39902261" target="_blank" >RIV/00216275:25410/16:39902261 - isvavai.cz</a>
Výsledek na webu
<a href="http://dx.doi.org/10.15405/epsbs.2016.08.12" target="_blank" >http://dx.doi.org/10.15405/epsbs.2016.08.12</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.15405/epsbs.2016.08.12" target="_blank" >10.15405/epsbs.2016.08.12</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Modelling of SWOT Analysis Using Fuzzy Integrals
Popis výsledku v původním jazyce
To develop a strategy for an organization it is important to understand the organization and its surrounding environment. SWOT(Strength, Weakness, Opportunity and Threat) analysis is a famous tool to perform this task precisely by showing the strength, weakness of the organization and the external factors, opportunities and threats that affect its success. SWOT analysis is commonly used by business; however non-profit organizations also use SWOT analysis for decision-making and strategy evaluation. The limitation of SWOT analysis is it does not give weight for the factors and there is no quantified result from the analysis. The methods introduced in this paper are Sugeno lambda measure and Choquet fuzzy integral. Sugeno lambda measure is used to aggregate the importance of characteristics and Choquet fuzzy integral is used for the overall analytical evaluation of strength, weakness, opportunity and threat of a specific organization. A case study has been conducted for a currency exchange office to explain the application of the proposed approach
Název v anglickém jazyce
Modelling of SWOT Analysis Using Fuzzy Integrals
Popis výsledku anglicky
To develop a strategy for an organization it is important to understand the organization and its surrounding environment. SWOT(Strength, Weakness, Opportunity and Threat) analysis is a famous tool to perform this task precisely by showing the strength, weakness of the organization and the external factors, opportunities and threats that affect its success. SWOT analysis is commonly used by business; however non-profit organizations also use SWOT analysis for decision-making and strategy evaluation. The limitation of SWOT analysis is it does not give weight for the factors and there is no quantified result from the analysis. The methods introduced in this paper are Sugeno lambda measure and Choquet fuzzy integral. Sugeno lambda measure is used to aggregate the importance of characteristics and Choquet fuzzy integral is used for the overall analytical evaluation of strength, weakness, opportunity and threat of a specific organization. A case study has been conducted for a currency exchange office to explain the application of the proposed approach
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
AE - Řízení, správa a administrativa
OECD FORD obor
—
Návaznosti výsledku
Projekt
—
Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2016
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
ISSC 2016 : International conference on soft science
ISBN
—
ISSN
2357-1330
e-ISSN
—
Počet stran výsledku
8
Strana od-do
75-82
Název nakladatele
Future Academy
Místo vydání
Nicosia
Místo konání akce
Langkawi
Datum konání akce
11. 4. 2016
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
000388366400011