Fuzzy Evaluation of SWOT analysis

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F16%3A39902270" target="_blank" >RIV/00216275:25410/16:39902270 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Fuzzy Evaluation of SWOT analysis

Popis výsledku v původním jazyce

To develop a strategy for an organization it is important to understand the organization and its surrounding environment. Strength, Weakness, Opportunity, Threat (SWOT) analysis is a famous tool to perform this task precisely by showing the strength, weakness of the organization and the external factors, opportunities and threats that affect its success. SWOT analysis is commonly used by business; however, non-profit organizations also use SWOT analysis for decision-making and strategy evaluation. The limitation of SWOT analysis is that it does not give weight for the factors and there is no quantified result from the analysis. The methods introduced in this paper are Sugeno lambda measure and Choquet fuzzy integral. Sugeno lambda measure is used for aggregating the importance of characteristics and Choquet fuzzy integral is used for the overall analytical evaluation of strength, weakness, opportunity and threat of a specific organization. The methods discussed in this paper provide a way to quantitatively evaluate SWOT analysis of an organization, without having to worry about dependencies among characteristics. A case study has been conducted for a currency exchange office and the region of Pardubice, Czech Republic (CR) to explain the application of the proposed approach for profit and non- profit organizations

Název v anglickém jazyce

Fuzzy Evaluation of SWOT analysis

Popis výsledku anglicky

To develop a strategy for an organization it is important to understand the organization and its surrounding environment. Strength, Weakness, Opportunity, Threat (SWOT) analysis is a famous tool to perform this task precisely by showing the strength, weakness of the organization and the external factors, opportunities and threats that affect its success. SWOT analysis is commonly used by business; however, non-profit organizations also use SWOT analysis for decision-making and strategy evaluation. The limitation of SWOT analysis is that it does not give weight for the factors and there is no quantified result from the analysis. The methods introduced in this paper are Sugeno lambda measure and Choquet fuzzy integral. Sugeno lambda measure is used for aggregating the importance of characteristics and Choquet fuzzy integral is used for the overall analytical evaluation of strength, weakness, opportunity and threat of a specific organization. The methods discussed in this paper provide a way to quantitatively evaluate SWOT analysis of an organization, without having to worry about dependencies among characteristics. A case study has been conducted for a currency exchange office and the region of Pardubice, Czech Republic (CR) to explain the application of the proposed approach for profit and non- profit organizations

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Journal of Supply Chain Management

ISSN

2051-3771

e-ISSN

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Svazek periodika

5

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

8

Strana od-do

172-179

Kód UT WoS článku

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EID výsledku v databázi Scopus

2-s2.0-84990068210