SWOT ANALYSIS EVALUATIONS ON THE BASIS OF UNCERTAINTY – CASE STUDY

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F18%3A39913436" target="_blank" >RIV/00216275:25410/18:39913436 - isvavai.cz</a>

Výsledek na webu

<a href="https://fes.upce.cz/sites/default/files/public/mika0267/scipap_43_114053.pdf" target="_blank" >https://fes.upce.cz/sites/default/files/public/mika0267/scipap_43_114053.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

SWOT ANALYSIS EVALUATIONS ON THE BASIS OF UNCERTAINTY – CASE STUDY

Popis výsledku v původním jazyce

Choosing effective strategy is the main factor in running a successful enterprise, organization. The first step is to understand the organization with respect to its environment, which could be done using SWOT analysis. The main factor in performing SWOT analysis is selecting influential criteria. These criteria could be a long list and difficult to analyse depending on the organization. One way to analyse these criteria is to divide them in sub groups under strength, weakness, opportunity and threat. What is proposed in this paper is a value chain with different primary activities based on the organization, and to evaluate the each primary activity using SWOT analysis and multi criteria decision making (MCDM) to find the best strategy. The aim is to evaluate each process and the value, it is adding to the final outcome and the overall success of the organization. A tile company was analysed by dividing the processes in the company as product, promotion and customer relation using Choquet integral, Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) and fuzzy TOPSIS based on opinions of experts.

Název v anglickém jazyce

SWOT ANALYSIS EVALUATIONS ON THE BASIS OF UNCERTAINTY – CASE STUDY

Popis výsledku anglicky

Choosing effective strategy is the main factor in running a successful enterprise, organization. The first step is to understand the organization with respect to its environment, which could be done using SWOT analysis. The main factor in performing SWOT analysis is selecting influential criteria. These criteria could be a long list and difficult to analyse depending on the organization. One way to analyse these criteria is to divide them in sub groups under strength, weakness, opportunity and threat. What is proposed in this paper is a value chain with different primary activities based on the organization, and to evaluate the each primary activity using SWOT analysis and multi criteria decision making (MCDM) to find the best strategy. The aim is to evaluate each process and the value, it is adding to the final outcome and the overall success of the organization. A tile company was analysed by dividing the processes in the company as product, promotion and customer relation using Choquet integral, Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) and fuzzy TOPSIS based on opinions of experts.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Scientific Papers of the University of Pardubice - Series D, Faculty of Economics and Administration

ISSN

1211-555X

e-ISSN

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Svazek periodika

26

Číslo periodika v rámci svazku

43

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

12

Strana od-do

135-146

Kód UT WoS článku

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EID výsledku v databázi Scopus

2-s2.0-85057838770