SWOT matrix compilation: AHP approach

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F15%3A86100113" target="_blank" >RIV/61989100:27510/15:86100113 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

SWOT matrix compilation: AHP approach

Popis výsledku v původním jazyce

SWOT analysis is one of the most frequently used tool of strategic analysis. It combines internal and external factors, which influence the company, and creates the information basis for strategy setting. Despite its advantages and popularity it has been criticized. One of the critics is the lack of methodology in the evaluation of partial analyses results. SWOT analysis uses data from several methods of strategic analysis as a basis for SWOT matrix compilation. But objective evaluation of obtained results and of real impact of each factor is missing. It can happen that factors, which appear in the matrix, are not crucial for the company. On the other hand, some important factors can be underestimated and do not appear in the matrix, when the proper methodology is not used. Synthesis of partial results can be done by means of Analytical Hierarchy Process (AHP), which can help to evaluate the impact of each factor and compile SWOT matrix. The aim of the paper is to introduce the methodology of using AHP method for SWOT matrix compilation.

Název v anglickém jazyce

SWOT matrix compilation: AHP approach

Popis výsledku anglicky

SWOT analysis is one of the most frequently used tool of strategic analysis. It combines internal and external factors, which influence the company, and creates the information basis for strategy setting. Despite its advantages and popularity it has been criticized. One of the critics is the lack of methodology in the evaluation of partial analyses results. SWOT analysis uses data from several methods of strategic analysis as a basis for SWOT matrix compilation. But objective evaluation of obtained results and of real impact of each factor is missing. It can happen that factors, which appear in the matrix, are not crucial for the company. On the other hand, some important factors can be underestimated and do not appear in the matrix, when the proper methodology is not used. Synthesis of partial results can be done by means of Analytical Hierarchy Process (AHP), which can help to evaluate the impact of each factor and compile SWOT matrix. The aim of the paper is to introduce the methodology of using AHP method for SWOT matrix compilation.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Financial Management of Firms and Financial Institutions : 10th international scientific conference : 7th - 8th September 2015, Ostrava, Czech Republic : proceedings. [Part I - IV]

ISBN

978-80-248-3865-6

ISSN

2336-162X

e-ISSN

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Počet stran výsledku

6

Strana od-do

34-39

Název nakladatele

VŠB - Technical University of Ostrava

Místo vydání

Ostrava

Místo konání akce

Ostrava

Datum konání akce

7. 9. 2015

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000376799500003