Use of AHP Method for the Synthesis of External Strategic Analysis Results

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Use of AHP Method for the Synthesis of External Strategic Analysis Results

Popis výsledku v původním jazyce

Analysis of external environment is applied when company needs to know its surroundings and set organizational goals or formulate its strategy. There are several methods to describe external environment. These methods create a database for subsequent method - SWOT analysis. SWOT analysis is one of the most frequently used tools of strategic management and also the tool that integrates the results of the external analysis, in which are formulated opportunities and threats, and the results of internal analysis that describe the strengths and weaknesses. Some weaknesses of SWOT analysis are shown in the paper and the methodology, which can help evaluate results from partial external analyses by means of AHP method, is proposed. The results show that the company's opportunities can be expected in the technological factor, and the threats can be anticipated in the competitors and legislative factor. Customer factor can be found in both, in opportunities and in threats.

Název v anglickém jazyce

Use of AHP Method for the Synthesis of External Strategic Analysis Results

Popis výsledku anglicky

Analysis of external environment is applied when company needs to know its surroundings and set organizational goals or formulate its strategy. There are several methods to describe external environment. These methods create a database for subsequent method - SWOT analysis. SWOT analysis is one of the most frequently used tools of strategic management and also the tool that integrates the results of the external analysis, in which are formulated opportunities and threats, and the results of internal analysis that describe the strengths and weaknesses. Some weaknesses of SWOT analysis are shown in the paper and the methodology, which can help evaluate results from partial external analyses by means of AHP method, is proposed. The results show that the company's opportunities can be expected in the technological factor, and the threats can be anticipated in the competitors and legislative factor. Customer factor can be found in both, in opportunities and in threats.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Strategic Management and its Support by Information Systems 2015 : proceedings of the 11th international conference : May 21st-22nd, Uherské Hradiště, Czech Republic

ISBN

978-80-248-3741-3

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

14-24

Název nakladatele

VŠB - Technical University of Ostrava

Místo vydání

Ostrava

Místo konání akce

Uherské Hradiště

Datum konání akce

21. 5. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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