Evaluation of SWOT analysis using AHP method

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Evaluation of SWOT analysis using AHP method

Popis výsledku v původním jazyce

Strategic analysis is the first step in the creation and selection of strategy. It contains methods which characterize both the external environment and internal conditions. One method, which combines both of these views, is SWOT analysis. However, managers often neglect its evaluation and are satisfied with only a list of individual factors. The aim of this paper is to describe the methodology of evaluating SWOT analysis by AHP method which allows managers to assess the significance of individual factors and choose appropriate management strategy. Results obtained show which factors are critical for the company. From these results emerged that the company should focus on eliminating its weaknesses and in that way it will eliminate the impact of external threats.

Název v anglickém jazyce

Evaluation of SWOT analysis using AHP method

Popis výsledku anglicky

Strategic analysis is the first step in the creation and selection of strategy. It contains methods which characterize both the external environment and internal conditions. One method, which combines both of these views, is SWOT analysis. However, managers often neglect its evaluation and are satisfied with only a list of individual factors. The aim of this paper is to describe the methodology of evaluating SWOT analysis by AHP method which allows managers to assess the significance of individual factors and choose appropriate management strategy. Results obtained show which factors are critical for the company. From these results emerged that the company should focus on eliminating its weaknesses and in that way it will eliminate the impact of external threats.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 10th International Conference on Strategic Management and its Support by Information Systems 2013 : 29th - 30th August, Valašské Meziříčí, Czech Republic

ISBN

978-80-248-3096-4

ISSN

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e-ISSN

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Počet stran výsledku

12

Strana od-do

124-135

Název nakladatele

VŠB - Technická univerzita Ostrava

Místo vydání

Ostrava

Místo konání akce

Valašské Meziříčí

Datum konání akce

29. 8. 2013

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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