The Irrationality of Consumers Choosing Plane Tickets : Case Study of Generation Z Representatives in the Czech Republic
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25510%2F20%3A39916650" target="_blank" >RIV/00216275:25510/20:39916650 - isvavai.cz</a>
Výsledek na webu
<a href="https://pernerscontacts.upce.cz/index.php/perner/article/view/1648/1405" target="_blank" >https://pernerscontacts.upce.cz/index.php/perner/article/view/1648/1405</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.46585/pc.2020.2.1648" target="_blank" >10.46585/pc.2020.2.1648</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
The Irrationality of Consumers Choosing Plane Tickets : Case Study of Generation Z Representatives in the Czech Republic
Popis výsledku v původním jazyce
Economic models can be used to describe consumer behaviouror to predict expected behaviourof the consumers. In order for the application of the selected economic model to describe realistically the issue under study, it is necessary that the individual components of the economic model are able to reliably identify and possibly even quantify main characteristics of the studied problematique. In the last few years, one of the basic theses based on which several economic models are built upon has been "questioned" within the scientific community, namely the one that portraits human as always rationally behaving individual. The goal of this article is to verify the validity of rational choice theory, based on as sample of university students in the Czech Republic that are currently enrolled at the Faculty of Transport Engineering, University of Pardubice.To validate the theory of irrationality in the context of consumer behaviour, an experiment in the fieldof air transport will be used, monitoring consumer decision making while choosing the plane tickets.
Název v anglickém jazyce
The Irrationality of Consumers Choosing Plane Tickets : Case Study of Generation Z Representatives in the Czech Republic
Popis výsledku anglicky
Economic models can be used to describe consumer behaviouror to predict expected behaviourof the consumers. In order for the application of the selected economic model to describe realistically the issue under study, it is necessary that the individual components of the economic model are able to reliably identify and possibly even quantify main characteristics of the studied problematique. In the last few years, one of the basic theses based on which several economic models are built upon has been "questioned" within the scientific community, namely the one that portraits human as always rationally behaving individual. The goal of this article is to verify the validity of rational choice theory, based on as sample of university students in the Czech Republic that are currently enrolled at the Faculty of Transport Engineering, University of Pardubice.To validate the theory of irrationality in the context of consumer behaviour, an experiment in the fieldof air transport will be used, monitoring consumer decision making while choosing the plane tickets.
Klasifikace
Druh
J<sub>ost</sub> - Ostatní články v recenzovaných periodicích
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2020
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Perner´s Contacts
ISSN
1801-674X
e-ISSN
—
Svazek periodika
15
Číslo periodika v rámci svazku
2
Stát vydavatele periodika
CZ - Česká republika
Počet stran výsledku
12
Strana od-do
1-12
Kód UT WoS článku
—
EID výsledku v databázi Scopus
—