Rationality of University Students: A Behavioral Economics and Consumer Behavior Perspective

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F15%3A43889887" target="_blank" >RIV/60076658:12510/15:43889887 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Rationality of University Students: A Behavioral Economics and Consumer Behavior Perspective

Popis výsledku v původním jazyce

This paper maps decision-making amongst university students, according to theories of consumer behavior described in existing literature. To determine the rationality (or irrationality) of decision-making, a number of exploratory investigations were conducted during a semester-long study program in consumer behavior with a small number of Faculty of Economics students at a university in the Czech Republic. These investigations focused on a number of interdisciplinary factors: decoy effect; risk perception; price anchor; psychological accounting; the effect of unavailability; and the placebo effect. The analysis of the data from these exploratory investigations reveals basic patterns of irrational decision-making behavior. The results from these studiesappear to correlate with studies in other countries, suggesting common determinants of rationality (or irrationality), regardless of geographical differences. It is argued that because human behavior may be easily influenced and, to some

Název v anglickém jazyce

Rationality of University Students: A Behavioral Economics and Consumer Behavior Perspective

Popis výsledku anglicky

This paper maps decision-making amongst university students, according to theories of consumer behavior described in existing literature. To determine the rationality (or irrationality) of decision-making, a number of exploratory investigations were conducted during a semester-long study program in consumer behavior with a small number of Faculty of Economics students at a university in the Czech Republic. These investigations focused on a number of interdisciplinary factors: decoy effect; risk perception; price anchor; psychological accounting; the effect of unavailability; and the placebo effect. The analysis of the data from these exploratory investigations reveals basic patterns of irrational decision-making behavior. The results from these studiesappear to correlate with studies in other countries, suggesting common determinants of rationality (or irrationality), regardless of geographical differences. It is argued that because human behavior may be easily influenced and, to some

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

THE INTERNATIONAL JOURNAL OF INTERDISCIPLINARY STUDIES IN COMMUNICATION

ISSN

2324-7320

e-ISSN

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Svazek periodika

3

Číslo periodika v rámci svazku

10

Stát vydavatele periodika

US - Spojené státy americké

Počet stran výsledku

15

Strana od-do

1-15

Kód UT WoS článku

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EID výsledku v databázi Scopus

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