Drivers of Consumer Decision Making - Comparative Analysis of Behavioral and Neuroeconomics Models

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F16%3A00090277" target="_blank" >RIV/00216224:14560/16:00090277 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Drivers of Consumer Decision Making - Comparative Analysis of Behavioral and Neuroeconomics Models

Popis výsledku v původním jazyce

When making choices, more precisely purchase decision making, the consumers are everything but rational. Behavioral economics is the whole science dedicated to examining this phenomenon. Freud has constructed the model that reveals the inner motivators for decisions, including the purchasing one as well. However, behavioral models are not solely enough as the practice proved that consumers’ brains are much more complex than it was initially thought. There is always a good chance that habits will fail and inconsistencies in the way consumer process information will be undone for the simple reason- presence of emotions. That is highly consistent with the fact that humans are not rational creatures only and are not governed by reason in any decision making process. This gives the ground for more enhanced research on decision making and introducing neurological aspects. Skeptical or not, nowadays there are inventions of this neuraleconomics combination that tend to be widely spread.

Název v anglickém jazyce

Drivers of Consumer Decision Making - Comparative Analysis of Behavioral and Neuroeconomics Models

Popis výsledku anglicky

When making choices, more precisely purchase decision making, the consumers are everything but rational. Behavioral economics is the whole science dedicated to examining this phenomenon. Freud has constructed the model that reveals the inner motivators for decisions, including the purchasing one as well. However, behavioral models are not solely enough as the practice proved that consumers’ brains are much more complex than it was initially thought. There is always a good chance that habits will fail and inconsistencies in the way consumer process information will be undone for the simple reason- presence of emotions. That is highly consistent with the fact that humans are not rational creatures only and are not governed by reason in any decision making process. This gives the ground for more enhanced research on decision making and introducing neurological aspects. Skeptical or not, nowadays there are inventions of this neuraleconomics combination that tend to be widely spread.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

19th Eurasia Business and Economics Society Conference

ISBN

9786058446854

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

1108-1115

Název nakladatele

EBES

Místo vydání

Istanbul, Turkey

Místo konání akce

Istanbul Technical University Faculty of Managem

Datum konání akce

1. 1. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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