Evaluation of the Relevance and Effectiveness of Internal Communication Elements

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25520%2F15%3A39900039" target="_blank" >RIV/00216275:25520/15:39900039 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.lef-tul.cz/sekce/LEF_2015.pdf" target="_blank" >http://www.lef-tul.cz/sekce/LEF_2015.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Evaluation of the Relevance and Effectiveness of Internal Communication Elements

Popis výsledku v původním jazyce

This article describes the case study of the evaluation of the relevance and effectiveness of internal communication elements. The main aim of the case study was to demonstrate how significantly managers perceive individual elements of internal communication in theory and practice, how they evaluate their effectiveness in practice and then compare and show the differences between theoretical and practical concepts. The methods of qualitative and quantitative research were used. The definition of Internal Communication System and its elements are based on extensive research: extensive literature review, various surveys of internal communication issues, on published research results of selected audits of internal communication. The internal communication system consists of 10 elements: company culture based on moral and ethical values, unified management team and full responsibility for company communication, declared organizational strategy and company communication strategies, formal communication settings - organization structure, main organization processes etc., declared HR and social policy supported by personal work with the aim of finding mutual respect between the organization and employees, setting communication standards that ensure integration of new employees into organization, explaining the company business, providing information on the main objectives, efficiently set internal marketing, mainly internal public relations influencing the relationship of the worker to the organization, communication competencies of the managers, open communication including feedback and ICT setting information and communication infrastructure for internal communication needs.

Název v anglickém jazyce

Evaluation of the Relevance and Effectiveness of Internal Communication Elements

Popis výsledku anglicky

This article describes the case study of the evaluation of the relevance and effectiveness of internal communication elements. The main aim of the case study was to demonstrate how significantly managers perceive individual elements of internal communication in theory and practice, how they evaluate their effectiveness in practice and then compare and show the differences between theoretical and practical concepts. The methods of qualitative and quantitative research were used. The definition of Internal Communication System and its elements are based on extensive research: extensive literature review, various surveys of internal communication issues, on published research results of selected audits of internal communication. The internal communication system consists of 10 elements: company culture based on moral and ethical values, unified management team and full responsibility for company communication, declared organizational strategy and company communication strategies, formal communication settings - organization structure, main organization processes etc., declared HR and social policy supported by personal work with the aim of finding mutual respect between the organization and employees, setting communication standards that ensure integration of new employees into organization, explaining the company business, providing information on the main objectives, efficiently set internal marketing, mainly internal public relations influencing the relationship of the worker to the organization, communication competencies of the managers, open communication including feedback and ICT setting information and communication infrastructure for internal communication needs.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/VF20112015018" target="_blank" >VF20112015018: Bezpečnost občanů ? krizové řízení</a><br>

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 12th International Conference Liberec Economics Forum

ISBN

978-80-7494-225-9

ISSN

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e-ISSN

neuvedeno

Počet stran výsledku

11

Strana od-do

261-271

Název nakladatele

Technická univerzita v Liberci

Místo vydání

Liberec

Místo konání akce

Liberec

Datum konání akce

16. 9. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000365053000027