Enhancing Retail Location Decisions in City of Brno: An Application of Geospatial Analysis Tools
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26230%2F25%3APU154677" target="_blank" >RIV/00216305:26230/25:PU154677 - isvavai.cz</a>
Výsledek na webu
<a href="https://www.fit.vut.cz/research/publication/13226/" target="_blank" >https://www.fit.vut.cz/research/publication/13226/</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Enhancing Retail Location Decisions in City of Brno: An Application of Geospatial Analysis Tools
Popis výsledku v původním jazyce
Location plays a key role in the success of a business. No amount of property features such as building, decorating, or price can overcome the negative impact of a poor location. A strategically positioned business not only reduces financial risks but also enhances the likelihood of achieving success. This work aims to develop a user-friendly information system to assist retailers in making informed location decisions. The system utilizes a well-known methodology based on Kernel Density Estimation, evaluating geo-demand and geo-competition, and the Analytical Hierarchy Process to determine a suitable location. The results are presented on the open datasets provided by the City of Brno, the second largest city in the Czech Republic. It allows users to choose between 84 types of business and display precalculated heatmaps of hot spots representing areas of a high range of commercial services. Then, the users are provided with the tool to evaluate their own locations of interest based on thei
Název v anglickém jazyce
Enhancing Retail Location Decisions in City of Brno: An Application of Geospatial Analysis Tools
Popis výsledku anglicky
Location plays a key role in the success of a business. No amount of property features such as building, decorating, or price can overcome the negative impact of a poor location. A strategically positioned business not only reduces financial risks but also enhances the likelihood of achieving success. This work aims to develop a user-friendly information system to assist retailers in making informed location decisions. The system utilizes a well-known methodology based on Kernel Density Estimation, evaluating geo-demand and geo-competition, and the Analytical Hierarchy Process to determine a suitable location. The results are presented on the open datasets provided by the City of Brno, the second largest city in the Czech Republic. It allows users to choose between 84 types of business and display precalculated heatmaps of hot spots representing areas of a high range of commercial services. Then, the users are provided with the tool to evaluate their own locations of interest based on thei
Klasifikace
Druh
O - Ostatní výsledky
CEP obor
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OECD FORD obor
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
Návaznosti výsledku
Projekt
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Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2025
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů