ZAMĚŘENÍ NA VZTAHY SE STAKEHOLDRY V MARKETINGOVÝCH KONCEPCÍCH PODNIKU

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

STAKEHOLDER RELATIONS FOCUS IN MARKETING CONCEPTS OF COMPANIES

Popis výsledku v původním jazyce

Topics relating to the position of marketing and the employment of marketing expertise have for a long time been in the forefront of interest of both academicians and practitioners. The most important among the new approaches in the marketing concept development are particularly the "relationship marketing" and "market orientation", which, among others, provide answers to some current discrepancies between academic and practical levels of marketing knowledge, abilities and skills. Recent knowledge suggests that characteristics recognizable in successful companies include particularly their strong market orientation plus another important phenomenon, namely an intensive orientation to the setting up and maintaining shareholders relationships with respect to their needs and an emphasis on a high quality of services. The aim of the article is to characterize stakeholder relationship issues within the framework of marketing concepts of industrial market companies. The key research question

Název v anglickém jazyce

STAKEHOLDER RELATIONS FOCUS IN MARKETING CONCEPTS OF COMPANIES

Popis výsledku anglicky

Topics relating to the position of marketing and the employment of marketing expertise have for a long time been in the forefront of interest of both academicians and practitioners. The most important among the new approaches in the marketing concept development are particularly the "relationship marketing" and "market orientation", which, among others, provide answers to some current discrepancies between academic and practical levels of marketing knowledge, abilities and skills. Recent knowledge suggests that characteristics recognizable in successful companies include particularly their strong market orientation plus another important phenomenon, namely an intensive orientation to the setting up and maintaining shareholders relationships with respect to their needs and an emphasis on a high quality of services. The aim of the article is to characterize stakeholder relationship issues within the framework of marketing concepts of industrial market companies. The key research question

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2008

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Economics and Management 2008

ISBN

978-9955-25-462-1

ISSN

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e-ISSN

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Počet stran výsledku

500

Strana od-do

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Název nakladatele

TECHNOLOGJA

Místo vydání

KAUNAS

Místo konání akce

Kaunas

Datum konání akce

10. 4. 2008

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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