Marketingový přístup k řízení vztahů se stakeholdry

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F08%3APU79551" target="_blank" >RIV/00216305:26510/08:PU79551 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

MARKETING APRROACH TO STAKEHOLDER MANAGEMENT

Popis výsledku v původním jazyce

n this paper, the author looks into aspects of stakeholder relationship management starting from the premise that good knowledge of two latest marketing concepts, i.e. relationship marketing and market orientation, helps to better understand them. Managing relationships with stakeholders seems to be very useful for a successful development of the company, just as customer management has proven to be. The paper describes a systemic model of stakeholder management. The latest marketing concepts provide atheoretical basis for further areas of possible research into stakeholder management issues. At the end of the paper, several areas that could be of interest for such further research are outlined. The paper was prepared within the bounds of the EuropeanSocial Fund project named Improvement in the Quality of Education and Strengthening of Manager Competence within the bounds of the curriculum Economy and Management at the Business and Management Faculty of the Brno University of Technol

Název v anglickém jazyce

MARKETING APRROACH TO STAKEHOLDER MANAGEMENT

Popis výsledku anglicky

n this paper, the author looks into aspects of stakeholder relationship management starting from the premise that good knowledge of two latest marketing concepts, i.e. relationship marketing and market orientation, helps to better understand them. Managing relationships with stakeholders seems to be very useful for a successful development of the company, just as customer management has proven to be. The paper describes a systemic model of stakeholder management. The latest marketing concepts provide atheoretical basis for further areas of possible research into stakeholder management issues. At the end of the paper, several areas that could be of interest for such further research are outlined. The paper was prepared within the bounds of the EuropeanSocial Fund project named Improvement in the Quality of Education and Strengthening of Manager Competence within the bounds of the curriculum Economy and Management at the Business and Management Faculty of the Brno University of Technol

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2008

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Business and Management 2008

ISBN

978-9955-28-268-6

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

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Název nakladatele

VGTU Publishing House

Místo vydání

Vilnius

Místo konání akce

LITHUANIA

Datum konání akce

16. 5. 2008

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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