KEY PERFORMANCE INDICATORS AS A BASIC ELEMENT FOR A MARKETING EFFICIENCY MEASUREMENT

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F12%3APU98429" target="_blank" >RIV/00216305:26510/12:PU98429 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

KEY PERFORMANCE INDICATORS AS A BASIC ELEMENT FOR A MARKETING EFFICIENCY MEASUREMENT

Popis výsledku v původním jazyce

In today's highly competitive, it is not easy to acquire and retain customers. If it fails, it is necessary to closely monitor their needs and offer them products and services of high quality. Improving business performance is also means to supply customers with the highest added value. Businesses can not stand up for their vision without a clearly articulated strategy. Key performance indicators (KPI - Key Performance Indicator, sometimes Indicator Key Point or Key Success Indicator) systems are an essential element for measuring performance and help organizations achieve their objectives. In any business, of course, many processes that can be measured very effectively. Monitoring the actual indicator values and comparison with established values of the organization directed officers to critical places where you need to improve the performance of established processes to achieve the set goals. Individual KPIs are clearly anchored in the procedural structure of the organization.When de

Název v anglickém jazyce

KEY PERFORMANCE INDICATORS AS A BASIC ELEMENT FOR A MARKETING EFFICIENCY MEASUREMENT

Popis výsledku anglicky

In today's highly competitive, it is not easy to acquire and retain customers. If it fails, it is necessary to closely monitor their needs and offer them products and services of high quality. Improving business performance is also means to supply customers with the highest added value. Businesses can not stand up for their vision without a clearly articulated strategy. Key performance indicators (KPI - Key Performance Indicator, sometimes Indicator Key Point or Key Success Indicator) systems are an essential element for measuring performance and help organizations achieve their objectives. In any business, of course, many processes that can be measured very effectively. Monitoring the actual indicator values and comparison with established values of the organization directed officers to critical places where you need to improve the performance of established processes to achieve the set goals. Individual KPIs are clearly anchored in the procedural structure of the organization.When de

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Business: Theory and Practice

ISSN

1648-0627

e-ISSN

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Svazek periodika

13

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

551

Strana od-do

488-493

Kód UT WoS článku

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EID výsledku v databázi Scopus

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