THE PROCESS OF IMPLEMENTING COMPETITIVE INTELLIGENCE IN A COMPANY

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F13%3APU105068" target="_blank" >RIV/00216305:26510/13:PU105068 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

THE PROCESS OF IMPLEMENTING COMPETITIVE INTELLIGENCE IN A COMPANY

Popis výsledku v původním jazyce

It is a common occurrence in business practice that the management of a company, in an effort to jump-start the function of the Competitive Intelligence unit, makes a number of mistakes and errors. Yet it is not difficult to avoid these missteps and achieve the desired level of Competitive Intelligence activities in a purposeful and effective manner. The author believes that a resolution of this problem lies in his concept of Competitive Intelligence viewed as a system application discipline (like valueanalysis or value engineering), which is why he approaches the problem of actual implementation of Competitive Intelligence in a company by referring to standards ČSN EN 12 973 and ČSN EN 1325-2. The author then proposes his own procedure for implementing Competitive Intelligence in a company. He first describes the various ways of securing the Competitive Intelligence services. Depending on the manner of securing these services, it is necessary to choose the actual method of bringing C

Název v anglickém jazyce

THE PROCESS OF IMPLEMENTING COMPETITIVE INTELLIGENCE IN A COMPANY

Popis výsledku anglicky

It is a common occurrence in business practice that the management of a company, in an effort to jump-start the function of the Competitive Intelligence unit, makes a number of mistakes and errors. Yet it is not difficult to avoid these missteps and achieve the desired level of Competitive Intelligence activities in a purposeful and effective manner. The author believes that a resolution of this problem lies in his concept of Competitive Intelligence viewed as a system application discipline (like valueanalysis or value engineering), which is why he approaches the problem of actual implementation of Competitive Intelligence in a company by referring to standards ČSN EN 12 973 and ČSN EN 1325-2. The author then proposes his own procedure for implementing Competitive Intelligence in a company. He first describes the various ways of securing the Competitive Intelligence services. Depending on the manner of securing these services, it is necessary to choose the actual method of bringing C

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

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Svazek periodika

LXI

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

6

Strana od-do

861-866

Kód UT WoS článku

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EID výsledku v databázi Scopus

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