Current Personnel Marketing Approches As Applied By Local South Moravian HPO Company

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F17%3APU123976" target="_blank" >RIV/00216305:26510/17:PU123976 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Current Personnel Marketing Approches As Applied By Local South Moravian HPO Company

Popis výsledku v původním jazyce

The aim of this study is to introduce key characteristics of HPO company and current struggle with talented applicants attraction. There had been conducted literature review of current HPO approaches and studies devoted to the topic of personnel marketing. This study is describing the particular application of both of these concepts. Performance of the company is as well important as the ability to attract and maintain talented individuals thanks to sophisticated personnel marketing approaches. Study allows to understand which factors are affecting HPO´s performance and to be able to set criteria, which allow distinguishing whether organization could be considered as HPO. We focus at factors describing the HPO approach in the field of Key partnerships, Care of employee and Support of science in chosen international company. Next up there is an evaluation of personnel marketing thanks to external as well as internal presentation of the selected company and its effort to increase the perceived attractivity among applicants.

Název v anglickém jazyce

Current Personnel Marketing Approches As Applied By Local South Moravian HPO Company

Popis výsledku anglicky

The aim of this study is to introduce key characteristics of HPO company and current struggle with talented applicants attraction. There had been conducted literature review of current HPO approaches and studies devoted to the topic of personnel marketing. This study is describing the particular application of both of these concepts. Performance of the company is as well important as the ability to attract and maintain talented individuals thanks to sophisticated personnel marketing approaches. Study allows to understand which factors are affecting HPO´s performance and to be able to set criteria, which allow distinguishing whether organization could be considered as HPO. We focus at factors describing the HPO approach in the field of Key partnerships, Care of employee and Support of science in chosen international company. Next up there is an evaluation of personnel marketing thanks to external as well as internal presentation of the selected company and its effort to increase the perceived attractivity among applicants.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50602 - Public administration

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the Interdisciplinary Scientific International Conference for PhD students and assistants

ISBN

978-80-87952-20-7

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

71-79

Název nakladatele

Neuveden

Místo vydání

Neuveden

Místo konání akce

Hradec Králové

Datum konání akce

26. 6. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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