How to Recruit Employees: Application of Selected Personnel Marketing Tools in Regions of the Czech Republic And Germany

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F19%3A00007249" target="_blank" >RIV/46747885:24310/19:00007249 - isvavai.cz</a>

Výsledek na webu

<a href="https://drive.google.com/open?id=1ecuvbLd8J_TrpcRRS65fNESDP5dLKPRa" target="_blank" >https://drive.google.com/open?id=1ecuvbLd8J_TrpcRRS65fNESDP5dLKPRa</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.24132/jtb.2019.9.4.64_74" target="_blank" >10.24132/jtb.2019.9.4.64_74</a>

Jazyk výsledku

angličtina

Název v původním jazyce

How to Recruit Employees: Application of Selected Personnel Marketing Tools in Regions of the Czech Republic And Germany

Popis výsledku v původním jazyce

It is very important for today's organisations to be able to attract and retain talented employees. Especially in case of the low unemployment, there is a big fight for talents among companies. It is therefore advantageous if the company knows and uses the tools of personnel marketing. The perceived importance of selected factors related to personnel marketing was identified within the quantitative research among companies in the Liberec Region 2016. These factors were further used to compare selected indicators obtained by the SHARPEN project survey in 2018 in SMEs in the Liberec region and West Saxony region. The aim of the paper is to answer the question whether there are differences in the application of personnel marketing tools in small and medium-sized enterprises in the Liberec region and in West Saxony, further to map and compare the application of personnel marketing with a focus on recruitment tools. The findings also present challenges which SMEs in these regions face today and evaluate how external personnel marketing is applied to the addressed businesses. The outputs of both realized surveys, in which the authors participated, are used to formulate recommendations in the area of human resources management with a focus on recruitment.

Název v anglickém jazyce

How to Recruit Employees: Application of Selected Personnel Marketing Tools in Regions of the Czech Republic And Germany

Popis výsledku anglicky

It is very important for today's organisations to be able to attract and retain talented employees. Especially in case of the low unemployment, there is a big fight for talents among companies. It is therefore advantageous if the company knows and uses the tools of personnel marketing. The perceived importance of selected factors related to personnel marketing was identified within the quantitative research among companies in the Liberec Region 2016. These factors were further used to compare selected indicators obtained by the SHARPEN project survey in 2018 in SMEs in the Liberec region and West Saxony region. The aim of the paper is to answer the question whether there are differences in the application of personnel marketing tools in small and medium-sized enterprises in the Liberec region and in West Saxony, further to map and compare the application of personnel marketing with a focus on recruitment tools. The findings also present challenges which SMEs in these regions face today and evaluate how external personnel marketing is applied to the addressed businesses. The outputs of both realized surveys, in which the authors participated, are used to formulate recommendations in the area of human resources management with a focus on recruitment.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Trendy v podnikání

ISSN

1805-0603

e-ISSN

—

Svazek periodika

9

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

11

Strana od-do

64-74

Kód UT WoS článku

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EID výsledku v databázi Scopus

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