A Comparison of the Approaches to Customer Experience Analysis

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F17%3APU125119" target="_blank" >RIV/00216305:26510/17:PU125119 - isvavai.cz</a>
Výsledek na webu
<a href="https://doi.org/10.1515/eb-2017-0020" target="_blank" >https://doi.org/10.1515/eb-2017-0020</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1515/eb-2017-0020" target="_blank" >10.1515/eb-2017-0020</a>

Jazyk výsledku
angličtina
Název v původním jazyce
A Comparison of the Approaches to Customer Experience Analysis
Popis výsledku v původním jazyce
The aim of this paper is to summarize research on customer experience analysis and to explore and compare the dimensions describing customer experience listed in seven conceptual models with findings from 17 research projects on customer experience conducted after the year 2010. The purpose of this is to summarize recent knowledge, get the most comprehensive view on customer experience and its possible decomposition, and to reveal possible relationships between the dimensions.
Název v anglickém jazyce
A Comparison of the Approaches to Customer Experience Analysis
Popis výsledku anglicky
The aim of this paper is to summarize research on customer experience analysis and to explore and compare the dimensions describing customer experience listed in seven conceptual models with findings from 17 research projects on customer experience conducted after the year 2010. The purpose of this is to summarize recent knowledge, get the most comprehensive view on customer experience and its possible decomposition, and to reveal possible relationships between the dimensions.

Rok uplatnění
2017
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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