Postoje a loajalita zákazníků k prodejnám v rámci konceptu hodnoty zákazníka a CRM

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F06%3A%401389014" target="_blank" >RIV/46747885:24310/06:@1389014 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Customer store attitudes and store loyalty in the framework of customer value and CRM performance

Popis výsledku v původním jazyce

The paper discusses the possible applicability of customer value and CRM concepts in the conditions of clothing retailing in the Czech Republic. It aims to explore dimensions of customer value by exploring customers' store attitudes and their satisfaction with selected retail formats. The objective of CRM is to build a strong relationship with customers by providing a superior customer value in order to increase customers' satisfaction and their loyalty. Customer store attitudes and store loyalty were in the centre of attention of the research on customer store type perception conducted in spring 2006. It was assumed that the retail mix dimensions that are perceived (evaluated) by the customers the most positive (the best) and the most important, are the dimensions of customer value that significantly contribute to customer satisfaction and loyalty and thus to a better CRM performance which should naturally bring more sales and more profit.

Název v anglickém jazyce

Customer store attitudes and store loyalty in the framework of customer value and CRM performance

Popis výsledku anglicky

The paper discusses the possible applicability of customer value and CRM concepts in the conditions of clothing retailing in the Czech Republic. It aims to explore dimensions of customer value by exploring customers' store attitudes and their satisfaction with selected retail formats. The objective of CRM is to build a strong relationship with customers by providing a superior customer value in order to increase customers' satisfaction and their loyalty. Customer store attitudes and store loyalty were in the centre of attention of the research on customer store type perception conducted in spring 2006. It was assumed that the retail mix dimensions that are perceived (evaluated) by the customers the most positive (the best) and the most important, are the dimensions of customer value that significantly contribute to customer satisfaction and loyalty and thus to a better CRM performance which should naturally bring more sales and more profit.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

<a href="/cs/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Zvyšování výkonnosti podniků prostřednictvím diferencovaného řízení vztahů se zákazníky na bázi jejich aktuální a potenciální hodnoty pro podnik</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2006

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

E+M Ekonomie a management

ISSN

1212-3609

e-ISSN

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Svazek periodika

9

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

15

Strana od-do

120-134

Kód UT WoS článku

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EID výsledku v databázi Scopus

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