ARE PRODUCT INNOVATION-ORIENTED FIRMS PREPARED FOR EFFECTIVE PRODUCT CUSTOMIZATION?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F18%3APU130205" target="_blank" >RIV/00216305:26510/18:PU130205 - isvavai.cz</a>

Výsledek na webu

<a href="https://fes.upce.cz/fes/aktualni-cislo" target="_blank" >https://fes.upce.cz/fes/aktualni-cislo</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

ARE PRODUCT INNOVATION-ORIENTED FIRMS PREPARED FOR EFFECTIVE PRODUCT CUSTOMIZATION?

Popis výsledku v původním jazyce

Growing demand for customized solution offers instead of standardized products is reality in many business sectors on both B2B and B2C markets. While this approach is well developed in some B2B sectors it is not that often in majority of B2C markets. Rapid technology development within past years gives more possibilities to increase production flexibility in wider range of production sectors. This will lead in increasing level of product customization shortly. Purpose of this article is to summarize the research on how the product innovation oriented companies are prepared in terms of their internal infrastructure for effective customized product solution development and delivery to their customers. Two interlinked researches were performed through Czech, Austrian, German and Swiss product innovation oriented manufacturing companies. Quantitative research compares whether and how customized product offer is communicated by companies to their market. Qualitative research was performed in form of five case studies to deeper observe and study internal technical and production infrastructure of the selected companies. Results of performed quantitative research were statistically evaluated and tested. Outcomes of qualitative research gives deeper knowledge of the infrastructure used in selected companies for development and production of customized products. The research proves increasing focus of the companies on offer individualization.

Název v anglickém jazyce

ARE PRODUCT INNOVATION-ORIENTED FIRMS PREPARED FOR EFFECTIVE PRODUCT CUSTOMIZATION?

Popis výsledku anglicky

Growing demand for customized solution offers instead of standardized products is reality in many business sectors on both B2B and B2C markets. While this approach is well developed in some B2B sectors it is not that often in majority of B2C markets. Rapid technology development within past years gives more possibilities to increase production flexibility in wider range of production sectors. This will lead in increasing level of product customization shortly. Purpose of this article is to summarize the research on how the product innovation oriented companies are prepared in terms of their internal infrastructure for effective customized product solution development and delivery to their customers. Two interlinked researches were performed through Czech, Austrian, German and Swiss product innovation oriented manufacturing companies. Quantitative research compares whether and how customized product offer is communicated by companies to their market. Qualitative research was performed in form of five case studies to deeper observe and study internal technical and production infrastructure of the selected companies. Results of performed quantitative research were statistically evaluated and tested. Outcomes of qualitative research gives deeper knowledge of the infrastructure used in selected companies for development and production of customized products. The research proves increasing focus of the companies on offer individualization.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Scientific Papers of the University of Pardubice, Series D

ISSN

1211-555X

e-ISSN

1804-8048

Svazek periodika

XXVI

Číslo periodika v rámci svazku

44 (3/2018)

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

12

Strana od-do

77-89

Kód UT WoS článku

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EID výsledku v databázi Scopus

2-s2.0-85065587125